Blog
Articles, comparisons, checklists, templates and reference data, all from inside client accounts. Start from the problem you have.
The 2026 Google Ads average cost per lead is $66.69. Here is where it comes from, why yours legitimately differs, and the arithmetic that sets your real target.
Read the postEvery email page quotes $36 back for every $1. Here is where that figure comes from, what email really costs at 5,000 contacts, and how to work out your own return.
Read the postNot sure whether to hire an SEO agency, a freelancer or in-house? Real 2026 costs from named surveys, the fully loaded salary math, and when each one wins.
Read the postGoogle and OpenAI documentation contradicts most of the advice being sold about AI search. What the primary sources say, and the checks worth running.
Read the postThe published good, needs improvement and poor boundaries for every Core Web Vital and its supporting metrics, plus how the 75th percentile rule works.
Read the postA 28-row Google Ads audit covering tracking, search terms, structure, bidding, ads and landing pages, with the pass condition for each.
Read the postThe authentication, unsubscribe and complaint rate requirements published by the major mailbox providers, with what happens when you miss each one.
Read the postA month-by-month view of what moves and when, why the honest answer is three to six months, and what a faster answer usually means.
Read the postWhy the honest answer is a range, what makes one site cost three times another, and how to tell an underpriced proposal from a fair one.
Read the postA lead tracker with the two columns most spreadsheets miss: whether the lead was qualified, and how long it took to respond. Free CSV.
Read the postA one-page marketing strategy that starts with what a customer is worth and what you can afford to pay for one. Free markdown template.
Read the postA drop has about seven causes and most are not an algorithm update. How to tell which one you have, in the order that eliminates fastest.
Read the postA fair comparison of agencies, freelancers and hiring in-house, including where each genuinely wins and the questions that expose the difference.
Read the postA 32-row SEO audit spreadsheet covering indexation, canonicals, architecture, on-page, speed, tracking and local. With what good looks like for each row.
Read the postA monthly SEO report template that leads with enquiries and separates branded from non-branded, with a year-on-year column. Free CSV.
Read the postA decision, not a debate. Which channel to start with depends on your margin, your timeline and whether demand already exists. Here is how to work it out.
Read the postSmall business counts by state and employer establishment counts by metro, from the SBA and the Census Bureau, with what they do and do not tell you.
Read the postWork through the causes in order of likelihood, from indexation to intent mismatch. Each one checkable yourself in under ten minutes.
Read the postWhat we look at, what you get, how long it takes, and why there is no automated sequence attached to it. Written so nobody has to ask on a call.
Read the postAn agency that sells eleven services is usually reselling several of them. What we removed, why, and what it costs us in deals we no longer win.
Read the postThe reasoning behind a refund plus $1,000 if we miss the target, the conditions that make it honest, and what it changes about which clients we take.
Read the postThe questions that separate an agency that will move your numbers from one that will send you a report. What a good answer sounds like, and what a bad one means.
Read the postThe 30 things we check when a page gets traffic and produces nothing. Intent match, friction, proof and the next step, with what each one costs you.
Read the postMost dispensary menus load in an iframe, so search engines never see a single strain or product. Here is how to check, and what to do about it.
Read the postThe automated sequences worth building, ranked by payback. Which one to build first, what goes in each, and the deliverability work that keeps them arriving.
Read the postWhat to look at before you blame the agency or raise the budget. Structure, matching, negatives, tracking and landing pages, in the order that finds waste fastest.
Read the postWhat Google and Meta actually permit for CBD and hemp, which products qualify, and the channel mix that keeps working when a platform review goes against you.
Read the postThe profile, site and review work that decides local visibility, in the order that moves the map results fastest. Written for businesses that sell to a place.
Read the postThe technical, on-page and structural checks we work through when we open a new account, in the order we do them, with what each one tells you.
Read the postWhat to measure before spending anything, and how to set it up so a closed deal can be traced back to the click that produced it months later.
Read the postThe pre-launch and launch-day checks that stop a redesign losing your rankings. Migration, redirects, indexation, tracking and the first 72 hours.
Read the postSEO and PPC solve two different problems. What each one costs, how fast each moves, the real account that shows the pairing working, and the question that decides.
Read the postGoogle changes search thousands of times a year and names a handful. What a core update is, how to tell whether one hit you, and what to fix before you fix anything.
Read the postMost local SEO problems in the UK and Germany are eligibility, category or review problems, not ranking problems. The ten found most often, and a 30-day fix order.
Read the postGoogle Ads conversions fell in Europe while orders stayed flat. Consent Mode v2 is usually why. What changed, the ten-minute check in your account, and the fix.
Read the postGoogle has required Consent Mode v2 for EEA and UK traffic since March 2024. What breaks without it, basic against advanced mode, and how to check your own setup.
Read the postWebsite quotes for the same Texas business swing by a factor of ten because they describe different work. The six cost drivers, the hidden costs, and ten questions.
Read the postMeta cut its view windows on 12 January 2026 and EU users got a less personalised option that month. How to tell whether the ads dropped or only the reporting did.
Read the postA business website has four jobs, and most Texas sites fail two of them on a phone. Which build fits, the signs a site needs a redesign, and seven questions.
Read the postSkip Consent Mode v2 and Google treats every EEA visitor as a refusal. What breaks, in order, why modelling rarely rescues a small account, and a five-step check.
Read the postLocal Services Ads averaged $53 a lead against $104 for Google Ads search in a 2026 benchmark, and gave up almost all control for it. What a Texas trade runs first.
Read the postSince January 2026 part of every European Meta audience is targeted on context alone. The six mistakes found most in EU accounts, and the order to fix them in.
Read the postSeven steps to get a Texas business into the Google map pack, in the order that moves it: the profile fields that carry weight, the ones that do nothing, and timing.
Read the postMeta and GA4 rarely agree on conversions, and the gap is usually normal rather than broken. What each one counts, why they disagree, and the number to trust.
Read the postA San Antonio store's Google Ads account finished at 6.45x on ad spend and $4.77 per conversion. The five changes, in order, and two checks for your own account.
Read the postFive things hold for every Texas business online and five things split by industry. Here is which is which, from same-week trades to law firms to ecommerce.
Read the postHow Google decides who shows in the map pack, the five pieces of local SEO that carry the weight, how the Texas metros differ, and what turns a ranking into a call.
Read the postA technical SEO audit finds what stops Google crawling, indexing and ranking a site. The eight areas it has to cover, the errors that cost most, and a checklist.
Read the postGeorgetown is one of the fastest-growing cities in the US, and its new residents search first. What local SEO covers, what drives the price, how to judge an agency.
Read the postWhat an SEO engagement from Mavix includes for Georgetown, Southlake and San Antonio businesses, what drives the price, and the accounts the work has been done on.
Read the postTexas has hundreds of SEO agencies and most pitches sound the same. The checklist that separates them: what reports open with, how links get built, what you own.
Read the postThe search work that pays first for a new Texas business, the honest timeline, the checks before hiring an agency, and the point at which paying one makes sense.
Read the postAI summaries take the clicks that used to go to thin pages. What still earns a visit, what stopped working, and how to tell which of yours is which.
Read the postNothing matches that yet. Try another word, or clear the filters.
Elsewhere in the library
Long, and written on the assumption you are doing the work yourself.
13 step-by-step guides
Work out the number yourself before anybody quotes you one.
Six calculators
Seven accounts, the screenshots, and what each one does not prove.
Seven accounts with screenshots
Next step
The audit looks at your live site and accounts and tells you what is actually wrong, in writing, for free.
Free review
A 50% increase in 90 days, or you get a refund plus $1,000. Yours to keep whether you hire us or not.
