Search
La Vela Coffee had a page for every espresso machine it sold and none of them ranked, because each page was written for the catalogue rather than for what a buyer types. Six months after the pages were rewritten around the search, organic clicks had gone from 1.16K to 2.85K. Find the searches with money behind them, build the page that answers them, measure what comes in.
What we report on
Certified across the platforms we buy on. 150+ businesses, 7 years.
SEO: get found by people who are ready to buy.
1We find what your buyers actually type.
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Fit
Worth reading before the rest of the page. If the right-hand column describes you, the honest answer is that this is not the service to buy.
This is for you if
This is not for you if
If you are on the right-hand side, say so in the form anyway. We will tell you what we would do in your position, which costs you nothing and costs us fifteen minutes.
Industries with their own page, each with what goes wrong in search, paid and email for that trade.
This is the first thing checked when a new Search Console is opened. Brand searches convert well, which makes the report look healthy, but those people were already coming to you. The revenue is in the searches where somebody types what you sell, and that is where the account is usually empty.
Sites get built around how the business is organised. Buyers search using the problem they have or the thing they want to buy. When those two do not match, the site has nothing to rank with, however well it is written. La Vela had machine pages built for its catalogue and no page for the searches a café owner actually makes.
Rankings improve, sessions go up, and the enquiry count does not move. The page is answering a different question from the one that was typed, or it has no clear next step on it. A ranking that produces no enquiry has moved the cost of the problem, not solved it.
Open almost any agency SEO report and the first chart is impressions. The second is sessions. Somewhere on page four there is a table of rankings, and enquiries are either absent or listed as “conversions” with no definition of what counted.
None of that is dishonest. It is measuring the part of the process that is easiest to move. Impressions rise whenever Google tests you for a wider set of queries, whether or not those queries have money behind them. Sessions follow impressions. Rankings improve for terms nobody buys on. The owner reads the report, sees three green arrows, and cannot work out why the phone is not ringing more than it was.
That is the problem this page exists to fix.
Three things, and they are checked in this order on every account.
Google has to be able to see the site. Indexation, canonicals, redirects, crawl health. Unglamorous, and the reason half the sites that come to us for content have pages that were never in the index in the first place.
A page has to exist for the thing people search for. Usually the answer is partly. The gap between what you sell and what you have a page for is where most of the opportunity sits. At La Vela the gap was the whole commercial side of the business: equipment leasing for restaurants and offices, rentals for events, wholesale supply for Miami. None of it had a page until the work started, and those pages are where the enquiries came from.
The page has to do something when somebody lands on it. A page that ranks and does not convert has moved the problem from “nobody finds us” to “people find us and leave”. The conversion work on that page is part of the search engagement, because otherwise the two halves get sold separately and neither one is accountable for the enquiry.
So the keyword list comes out shorter than a tool would give you, and considerably more expensive per term. That is the point. A 90-search-a-month term where every searcher is a buyer is worth more than a 10,000-search term full of students and competitors.
This is the list to take into every conversation, including this one.
Show me a report where the first number is enquiries.
What would you stop doing if the traffic went up and the enquiries did not?
Which of my current pages would you delete, and how would you decide?
Where do the links come from, specifically, and can you show me one?
What happens if it does not work?
The last one is the important one. Almost everywhere, the answer costs the agency nothing. Here it costs a full refund of every retainer fee plus $1,000, and the conditions are in the contract.
Search captures demand that already exists. It cannot create it. If nobody types the name of your category into Google yet, no amount of SEO produces a buyer, and the honest advice is paid social or a longer game with content that teaches the category first.
It is also slow, and anyone who says otherwise is either selling paid traffic under another name or planning to show you branded searches in month two. If revenue is needed this month, paid search is the answer to that, and it gets said on the first call rather than after a retainer.
And one number worth being straight about: at La Vela, organic revenue went from nothing to just over $1,400 in the period measured. That is a small figure on a high-ticket product where one machine sale is worth more than that. What it shows is a channel starting to work, not a channel that was already paying for itself.
Search is the channel that keeps working after you stop paying for it. That is the reason to do it, and the reason to do it properly.
Not a list of capabilities. This is the work that happens on your site and in Search Console, and the monthly report can be held against every line of it.
Crawlability, indexation, canonicals, redirects, internal links, Core Web Vitals and anything actively stopping pages from being seen. You get the findings in plain language with the fix and the priority, not a 200-page tool export.
The map is built from what a customer is worth to you, not from a volume column. A 90-search-a-month term that brings a $6,000 job beats a 10,000-search term that brings people comparing prices.
Money pages for the things you sell, written to answer the buying questions in the order people ask them. Where a page already exists and is close, it gets improved rather than duplicated across two URLs.
A deliberate link structure rather than 500 random links. Every important page has a parent, children, and inbound links from the pages that have authority to give. At La Vela this meant tying the machine pages to the leasing, rental and wholesale pages, which is how a buyer actually moves through the site.
Digital PR, original data, real partnerships, industry references. No private blog networks, no bought links, no automated outreach. Google names all three in its spam policies, and a penalty is a business asset you cannot easily replace.
Once a page starts getting traffic, the work moves to what happens after the click, because that is where the money is. Landing page and conversion work is part of the engagement, not a separate product.
Search Console, GA4 and event tracking set up so a form completion or a call is a measurable event tied back to a landing page and a query. Without this the whole programme is a guess dressed as a chart.
Enquiries first, then the searches that produced them, then rankings. If the first number in any report is impressions, ask what the first number is hiding.
How long it takes
Nobody can tell you in advance what your account will do. What can be said in advance is what will have happened by when.
Full crawl, indexation audit, Search Console and analytics export, backlink audit, competitor and SERP analysis. The baseline is documented and you get a copy. Nothing gets deleted or redirected before it has been measured, because a page that looks old sometimes carries the links.
Technical blockers cleared, tracking implemented and verified, the keyword map built and mapped to URLs, and the internal link structure planned. This is the least visible month and the one that decides whether everything after it works.
Money pages published or rewritten, supporting content built where it feeds a commercial page, on-page work across the existing site, and the first authority work. Search Console starts showing which queries Google is testing you for.
By now Google has said what it thinks the pages are about. The clusters that are moving get expanded, the ones that are not get fixed, and the ones with no commercial value get stopped. This is where the compounding starts.
Rankings are an activity. These are the things that should change in the business as a result, and each one has a number in Search Console or analytics that either moved or did not.
A 50% increase in organic traffic, keyword rankings or enquiries within 90 days, or a full refund of every retainer fee plus $1,000. The conditions are on the pricing page and in the contract before you pay.
Your Search Console, your analytics, your content, your tracking. All of it stays in your name throughout, including on the day you leave, and there is no lock-in to leave from.
The landing page work that turns a ranking into an enquiry is part of every search engagement. It is not a tier, an upgrade or a fourth product sold to you later.
What the site already has. An account with clean tracking, a healthy crawl and an existing content base needs a fraction of the work of one that has to be rebuilt before anything can rank. The first month of a broken site is repair, and it is priced as repair.
Month to month, no lock-in, thirty days notice. Search work is judged at ninety days because it cannot be judged fairly in less.
If the target is missed at day ninety, you get a full refund of every retainer fee paid plus $1,000, provided the baseline was measured in your own accounts, the recommended changes were implemented, and tracking worked throughout. Those conditions are in the contract, not in a footnote.
SEO
470K
organic clicks in 12 months
21.3M impressions at an average position of 8.8.
SEO
9.94K
organic clicks
406K impressions.
SEO
7,965
organic visits per month
Grown from a low baseline.
Real accounts, anonymised by client agreement. Currency as recorded in the account. Movement varies by market, budget and starting position.
Proof
Every figure below is legible in the screenshot beside it, and every card says what the numbers do not establish.
Construction management firm, SEOSEO
9.94Korganic clicks in seven months
Financial advisory firm, SEOSEO
7,965estimated organic visits a month
A 50% increase in organic traffic, keyword rankings or direct enquiries within 90 days of the engagement starting.
On camera
Four clients, four industries, one thing in common: the number moved and they said so on camera.
It is the best long-term investment we have made in the company, full stop.
Ahmed · Business owner · SEO
The cost per lead from organic is a fraction of what we pay on ads, and that math gets better every month.
Sandra · Founder · SEO
People can book a table without calling during the dinner rush. My host actually thanked me.
Aaliyah · Restaurant owner · Website
These tech geeks know the Facebook analytics and the data and the pixels and all that stuff that makes a musician’s head explode.
David · The Wankers · Social ads
Reviews
4.9 out of 5 from 22 published reviews
I have been in business long enough to know that every agency has a presentation about why they are different. That part doesn't interest me. What mattered to us was whether they understood our market and whether they would actually do the work after the meeting was over. So far, they've been practical, responsive and consistent. We discuss priorities, the team works on them, and we review what was done. I prefer that kind of relationship.
I am probably not the easiest person to build a landing page for because I change my mind constantly. First I wanted it minimal. Then more colour. Then less colour. Then I hated the headline. Then I wanted the old headline back. 😂 What I liked was that the team didn't get irritated or disappear every time I asked for another round of changes. We kept working through it until it finally felt like us.
My son said we needed SEO. I said fine, but I didn't want to hear about it every week. Mavix sorted the important stuff and kept it simple.
Photos are illustrative. Every quote is the client's own words.
Questions
Local SEO for businesses that serve an area: a Google Business Profile done properly, service pages worth ranking, reviews on a schedule, every call tracked.
A technical SEO audit that finds the pages Google cannot see, the canonicals fighting each other and the redirects a migration left, then fixes them in order.
Work it out yourself
Do it yourself first
Check the figures
Run the checks
Read next
In your industry
Free review
A 50% increase in 90 days, or you get a refund plus $1,000. Yours to keep whether you hire us or not.
