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Blog topic

Lead quality

Getting enquiries that turn into customers, not just more form fills: what a lead costs, how to track one from the click to the sale, and how to report it.

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Every other article on lead quality

Lead quality Reference data 9 min read

How many businesses are actually in a market

Small business counts by state and employer establishment counts by metro, from the SBA and the Census Bureau, with what they do and do not tell you.

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Lead quality Template 6 min read

SEO reporting template that opens with enquiries

A monthly SEO report template that leads with enquiries and separates branded from non-branded, with a year-on-year column. Free CSV.

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  • Search. What you rank for now, and the searches you should be winning.
  • Paid. What the spend is buying, and the campaigns quietly eating it.
  • Email. Whether the list is mailed at all, and what the missing flows are worth.
  • Tracking. Whether it measures anything real, or counts page views as sales.

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A written plan for more enquiries from your site.

  • What you rank for, and what you should.
  • What the ad spend is buying, and what a lead really costs.
  • Which follow-up emails your list is missing.
  • Whether your tracking counts anything real.

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