By fault or job, urgently
Brakes, clutch, a warning light, an inspection due. Searched on a phone, converted by the first answered call, and won on availability.
Retail and consumer
Automotive marketing that fills the workshop and the forecourt
A driver with a warning light searches once and calls the first garage that answers. A buyer looking at a car spends weeks on it. Garages and dealers run both businesses at once, and most of their marketing treats them the same, which is why the workshop is booked by luck and the forecourt is advertised long after the car has gone.
Or call +1 (510) 312-5086 Mon to Sat, 9:00 to 18:00 ET
Free, written by a person, yours to keep either way.
Certified across the platforms we buy on. 150+ businesses, 7 years.
Marketing does not behave the same way here.
Automotive splits into service and sales, and they behave differently in every way that matters. Service and repair is urgent, local and won by phone: the driver searches for the fault or the job, calls, and books with whoever can see the car soonest.
Sales is researched, compared and slow, and the car itself is the product, so a campaign that keeps running after the car has sold is spending money on nothing.
Both depend on proximity and reviews, both convert by phone as often as by form, and both have a repeat side that almost nobody markets: the service reminder, the tyre season, the next car.
The work is to build pages by job and by stock, track calls and bookings so the report says which page produced which booking, and bring drivers back on a schedule.
How your customers actually search.
By car, over weeks
A make and model, used cars near me, finance. Researched across dealers and marketplaces, with photographs and price doing the work.
By trust and proximity
Reviews, approved status, distance. Checked before either a booking or a visit, usually across several garages or dealers.
How an enquiry becomes a customer.
Different intents take different routes. Serving all of them with one page is the most common structural mistake in this industry.
- Service: search, call, a booking for the soonest slot, a visit, a reminder six months later.
- Sales: stock searched, a page viewed several times, an enquiry or a visit, a test drive, a purchase.
- Repeat: a reminder, a booking, a customer who comes back for the next car.
- One services page for every job, so the garage ranks for none of the faults drivers search for.
- Stock pages that disappear when the car sells, taking their rankings with them.
- Calls untracked, so the report cannot say which page or campaign filled the diary.
- Seasonal work such as tyres and air conditioning not marketed until the season is over.
- Service campaigns by job, search ads with a call button where the booking happens by phone, running when the desk is staffed.
- Stock campaigns fed from the inventory, so an ad stops the day the car sells.
- Negatives against jobs, parts, manuals, DIY and insurance, which drain automotive budgets.
- Seasonal campaigns that start before the tyre and air conditioning seasons rather than during them.
- Service and inspection reminders on a schedule, which fill the workshop at almost no cost.
- Follow-up to past buyers when their car reaches the age at which people change it.
What the report should lead with.
- Workshop bookings by job and by source
- Cost per booking and cost per sale, kept separate
- Missed call rate during opening hours
- Stock enquiries per vehicle, and days from listing to sale
- Repeat bookings from reminders
On camera
Four clients on camera, in their own words.
Four clients, four industries, one thing in common: the number moved and they said so on camera.
-
It is the best long-term investment we have made in the company, full stop.
Ahmed · Business owner · SEO
-
The cost per lead from organic is a fraction of what we pay on ads, and that math gets better every month.
Sandra · Founder · SEO
-
People can book a table without calling during the dinner rush. My host actually thanked me.
Aaliyah · Restaurant owner · Website
-
These tech geeks know the Facebook analytics and the data and the pixels and all that stuff that makes a musician’s head explode.
David · The Wankers · Social ads
Read next, if you run a business like this.
SEO services in Georgetown, TX: what a local business actually needs in 2026
Georgetown, TX passed 100,000 people in 2024. What local SEO there covers, how many city pages make sense, what drives the price, and how to judge help.
Read the postGoogle Ads Cost Per Lead in 2026: The $66.69 Benchmark, and Why Your Number Should Not Match It
The 2026 Google Ads average cost per lead is $66.69. Here is where it comes from, why yours legitimately differs, and the arithmetic that sets your real target.
Read the post
Local SEO in Texas: the complete guide to ranking in your city
How Google picks who shows in the Texas map pack, the six parts of local SEO that carry the weight, how the metros differ, and how to tell it is working.
Read the postQuestions
Questions from this industry.
01 Why does the garage rank for nothing except its own name?
Because the site has one page called services. Drivers search for the fault or the job, and a page for brake repair will beat a page for car servicing every time somebody searches for brakes. One page per job, written properly, changes the whole account.
02 Should a dealer advertise individual cars?
Yes, with the ads fed from the stock system so they stop when the car sells. A campaign that keeps advertising a sold car pays for clicks that can only disappoint, and most dealer accounts are doing exactly that.
03 What is the cheapest booking a garage can get?
The reminder. A customer whose service is due, emailed or texted on a schedule, books at almost no cost and comes back for years. It is worth more than any new-customer campaign and most garages never send it.