Search
Ask any SEO agency for last month's report and count the lines about enquiries. At most of the accounts that arrive here the answer is none, and the owner can recite the traffic number but not how many customers organic search produced. This page is built around the question that actually gets asked on a first call, which is how you would know whether it is working.
What we report on
Certified across the platforms we buy on. 150+ businesses, 7 years.
SEO: get found by people who are ready to buy.
1We find what your buyers actually type.
Tap a step to see it again.
Fit
Worth reading before the rest of the page. If the right-hand column describes you, the honest answer is that this is not the service to buy.
This is for you if
This is not for you if
If you are on the right-hand side, say so in the form anyway. We will tell you what we would do in your position, which costs you nothing and costs us fifteen minutes.
Industries with their own page, each with what goes wrong in search, paid and email for that trade.
Traffic went up and revenue did not. The traffic arriving has no buying intent behind it, or the conversion actions being counted are page views rather than enquiries. Both are measurable in an afternoon, and neither gets checked.
Brand searches were always going to find you. Stripping them out of a report usually removes most of the growth curve, which is why almost nobody does it. Branded and non-branded are reported separately here from month one.
A page that ranks and does not convert is a cost. The gap between arriving and enquiring is where most organic revenue is lost, and it is a page problem rather than a rankings problem.
Indexation, canonicals, internal links and page speed are unglamorous, hard to sell and decide whether any of the content work compounds. They get skipped because they do not photograph well in a report.
My Favorite Therapists, a paediatric therapy practice in Deerfield Beach, started with about ten referring domains, almost no keyword visibility, and no page for any of the four services it offered. Three months later Search Console showed 99.6K impressions and 1.72K clicks, 26 keywords in the top ten, and organic sitting beside direct as a top source of visits. Paid had become the supporting channel rather than the whole channel.
None of those numbers is the one that matters. The one that matters is how many parents called, and that is the number this agency puts at the top of the report. Everything else on the page is there to explain how it gets produced.
Three things happen, and none of them is a lie.
Impressions move first and mean least. Google tests a site for a wider set of queries as it earns trust, and impressions rise whether or not those queries have a budget behind them. A chart of impressions going up is a chart of Google being curious.
Brand searches were always coming. Somebody who types your company name has already decided to find you. Reporting those clicks as growth is reporting your existing customers as new ones. Split them out and the growth curve usually flattens, which is why the split so rarely gets made.
Conversions are whatever somebody set them to. In more than one account that has arrived here, a conversion action had been counting page views since the day it was created. Every optimisation for years had been aimed at a number that meant nothing.
So the first month here is spent on the plumbing: what counts as an enquiry, whether the tracking records it, and what the honest starting number is. You get a copy before anything else is touched.
Two pages, sent monthly. This is the format used here, and it is the format to ask any agency for.
Enquiries from organic search, and what each one cost.
Non-branded clicks, with branded reported on a separate line.
Impressions and average position for the commercial terms that were mapped in month one, not for every term the site happens to appear for.
Pages indexed against pages that should be indexed.
What changed this month, as a list, so the work can be checked against the invoice.
If a report cannot be produced in that shape, the tracking is not set up to produce it, and that is the first thing to fix.
Search captures demand that already exists. If nobody is typing your category into Google yet, no SEO agency can produce a buyer, and the honest advice is paid social or a longer content game that teaches the category first.
Search is also slow. Technical fixes can show inside weeks. Competitive commercial rankings take months, and if the business needs revenue this month, paid search is the answer and it gets said on the first call rather than after a retainer.
And the guarantee only works because some accounts get declined. An account that cannot be moved costs this agency money rather than earning it less. That is why the fit section on this page says who it is not for, and why it is worth reading before the form.
The report opens with enquiries or it is hiding something. That is the whole standard.
Not a list of capabilities. This is the work that happens on your site and in Search Console, and the monthly report can be held against every line of it.
Search Console and GA4 verified, conversion actions rebuilt so they fire on real enquiries, branded and non-branded split, and a baseline recorded in week one that you get a copy of. Optimising an account whose conversion data is wrong makes it wrong faster.
Crawl and indexation audit, canonical conflicts, internal link structure, redirect chains, Core Web Vitals, and the render path. Fixed in priority order by what is actually blocking pages from earning.
Every target keyword assigned to exactly one page, sorted by what a customer is worth rather than by volume. This is also where cannibalisation gets found, which is usually the reason two pages both rank badly for the same thing. At All Dogs Rock one keyword per page was the fix that stopped the daycare, boarding and training pages competing with each other.
The pages that carry buying intent get rewritten around the decision the reader is making: who it is for, what it costs, what happens next, and what the risk is. Conversion work is included rather than sold separately.
Guides, comparisons and problem pages that answer what people search before they are ready to buy, linked into the money pages deliberately rather than left in a blog silo. At My Favorite Therapists six posts written for parents over three months did this work.
Digital PR, original data and genuine placements. No link buying, no private blog networks, and no volume targets that push toward either.
Two pages. Enquiries, cost per enquiry, non-branded clicks, and what changed. Everything else is available if you want it and is never the headline.
How long it takes
Nobody can tell you in advance what your account will do. What can be said in advance is what will have happened by when.
Access granted, tracking verified and rebuilt where it is wrong, baseline recorded and sent to you. Nothing gets deleted or redirected before it has been measured, because a page that looks old sometimes carries the links holding the site up.
Technical blockers cleared, keyword-to-page mapping agreed, cannibalisation resolved, and the first money page rebuilt. You will not see a ranking change worth reporting this month, and the report will say so.
The commercial pages are rebuilt and linked properly. Early non-branded movement usually shows here on long-tail terms. If you run paid search, the same landing page improvements go there at no extra cost.
Supporting content published against the questions buyers actually ask, and authority work begins. This is the point at which the guarantee is measured, against the baseline recorded in week one.
Monthly: publish, improve what is close to ranking, fix what regressed, and report. Search compounds, so the fourth month is worth more than the first three combined if the first three were done properly.
Rankings are an activity. These are the things that should change in the business as a result, and each one has a number in Search Console or analytics that either moved or did not.
A financial penalty attached to a written target changes which accounts get taken on. An account that cannot be moved costs money rather than earning less, so saying no happens more often than you would expect.
Your Search Console, analytics, content and tracking stay in your name throughout, including if you leave next month. Ask this everywhere you are considering, because the answer is not always yes.
Ranking a page that does not convert is a cost dressed as a result. The conversion work on the pages traffic lands on is part of the engagement, not a fourth product.
What it costs depends almost entirely on the state of what you already have. An account with clean tracking and a technically healthy site needs a fraction of the work of one that has to be rebuilt before anything can be measured. The free review says which of those you are before either side commits.
No lock-in, month to month with thirty days notice. Search gets three months before you judge it, because it cannot be judged fairly in less. That is advice, not a contract.
If the target set in writing at the start is missed, you get every retainer fee back plus $1,000. The conditions: the baseline is measured in your own Search Console and GA4 in week one and you get a copy, the 90 days run from the day access is granted, recommended changes are implemented or we are given access to implement them, and your tracking works. All of it is agreed before you pay anything.
SEO
470K
organic clicks in 12 months
21.3M impressions at an average position of 8.8.
SEO
9.94K
organic clicks
406K impressions.
Real accounts, anonymised by client agreement. Currency as recorded in the account. Movement varies by market, budget and starting position.
Proof
Every figure below is legible in the screenshot beside it, and every card says what the numbers do not establish.
La Vela CoffeeSEO
+146%organic clicks
My Favorite TherapistsSEO
99.6Ksearch impressions
All Dogs RockSEO
45.5%of engaged sessions are organic
Home goods retailer, SEOSEO
470Korganic clicks in 12 months
HR software company, SEOSEO
326Korganic clicks in 16 months
Construction management firm, SEOSEO
9.94Korganic clicks in seven months
Dental clinic, local SEOSEO
4.58Korganic clicks in six months
Martial arts academy, local SEOSEO
1.81Korganic clicks in six months
Plumbing company, local SEOSEO
34.7Ksearch impressions in three months
Real estate brokerage, SEOSEO
1.81Korganic clicks in three months
Financial advisory firm, SEOSEO
7,965estimated organic visits a month
Orthopaedic clinic group, SEOSEO
+17%organic clicks in 28 days
Freight forwarding consultancy, SEOSEO
12.6average position, up from 20.6
Education software company, SEOSEO
859organic clicks in three months
Regional news site, SEOSEO
20.1Korganic clicks in seven months
Skincare brand selling direct, SEOSEO
+55%organic clicks in 28 days
Exam preparation platform, SEOSEO
27Korganic clicks in two months
National property listings platform, SEOSEO
3.1Morganic clicks in three months, up from 2.15M
A 50% increase in organic traffic, keyword rankings or direct enquiries within 90 days of the engagement starting.
On camera
Four clients, four industries, one thing in common: the number moved and they said so on camera.
It is the best long-term investment we have made in the company, full stop.
Ahmed · Business owner · SEO
The cost per lead from organic is a fraction of what we pay on ads, and that math gets better every month.
Sandra · Founder · SEO
People can book a table without calling during the dinner rush. My host actually thanked me.
Aaliyah · Restaurant owner · Website
These tech geeks know the Facebook analytics and the data and the pixels and all that stuff that makes a musician’s head explode.
David · The Wankers · Social ads
Reviews
4.9 out of 5 from 22 published reviews
I have been in business long enough to know that every agency has a presentation about why they are different. That part doesn't interest me. What mattered to us was whether they understood our market and whether they would actually do the work after the meeting was over. So far, they've been practical, responsive and consistent. We discuss priorities, the team works on them, and we review what was done. I prefer that kind of relationship.
I am probably not the easiest person to build a landing page for because I change my mind constantly. First I wanted it minimal. Then more colour. Then less colour. Then I hated the headline. Then I wanted the old headline back. 😂 What I liked was that the team didn't get irritated or disappear every time I asked for another round of changes. We kept working through it until it finally felt like us.
My son said we needed SEO. I said fine, but I didn't want to hear about it every week. Mavix sorted the important stuff and kept it simple.
Photos are illustrative. Every quote is the client's own words.
Questions
Local SEO for businesses that serve an area: a Google Business Profile done properly, service pages worth ranking, reviews on a schedule, every call tracked.
A technical SEO audit that finds the pages Google cannot see, the canonicals fighting each other and the redirects a migration left, then fixes them in order.
Ecommerce SEO for online stores: control over faceted URLs, category pages built to rank and sell, product copy that is yours, and revenue per visitor reported.
Work it out yourself
Do it yourself first
Check the figures
Run the checks
Read next
Take the file
In your industry
Free review
A 50% increase in 90 days, or you get a refund plus $1,000. Yours to keep whether you hire us or not.
