Automated email
A campaign reaches everyone at a moment that suits you. An automated flow reaches one person at the moment they were thinking about buying. On most accounts the platform is in place and only the broadcast button gets used. The enquiry follow-up sequence is the gap with the shortest payback, and every flow built here is guaranteed in writing: open rates above 50%, click-through of 15% to 30%.
What we report on
Certified across the platforms we buy on. 150+ businesses, 7 years.
Fit
Worth reading before the rest of the page. If the right-hand column describes you, the honest answer is that this is not the service to buy.
This is for you if
This is not for you if
If you are on the right-hand side, say so in the form anyway. We will tell you what we would do in your position, which costs you nothing and costs us fifteen minutes.
Industries with their own page, each with what goes wrong in search, paid and email for that trade.
One reply is sent, no answer comes back, and that is the end of it. The cost of getting the lead was paid in full. A four or five message sequence over a fortnight recovers a real share of those without buying a single new click.
Someone got as far as adding to a cart, which is the strongest buying signal short of a purchase, and then received nothing. This is the most reliably profitable flow in ecommerce and it is routinely unbuilt.
The most likely person to buy from you is someone who already has. With no post-purchase or win-back sequence, that entire relationship depends on the customer remembering you unprompted.
A behavioural flow outperforms a broadcast because it arrives on the day the person was thinking about the thing. A newsletter goes out on the second Tuesday because that is when the newsletter goes out. An abandoned cart email goes out four hours after somebody put something in a cart and did not check out. Same channel, completely different relevance.
Enquiry follow-up or abandoned cart first, because both act on demand you have already paid for. Welcome second, because it is the highest engagement window you will ever get with a new contact. Post-purchase third, as the cheapest route to a second order. Win-back fourth, for the people already lost. Campaigns last, because they need something worth saying.
Most programmes are built in the reverse order, starting with a newsletter, which is why so many of them never show a return.
Automation is the email that sends itself: a sequence that fires because somebody did something, and keeps firing long after anyone last thought about it. Email marketing is the broader service and covers the things a person decides to send, the list strategy underneath, and the deliverability work that makes any of it arrive.
Build the flows first. They work the enquiries you already paid for, and they keep working while nobody is watching.
Not a list of capabilities. This is what gets built and sent on your list, month by month, and the sending platform records every piece of it.
Every event worth acting on, written down: enquiry submitted, cart abandoned, browse abandoned, first purchase, repeat purchase, subscription lapsed, no engagement in ninety days. Designed before anything is built.
Structured follow-up over days and weeks rather than one email and silence. Written to be useful rather than to chase, because chasing is transparent and gets unsubscribed.
Timed sequences that recover the sale without training customers to abandon carts for a discount. Discount placement is a decision with margin consequences and it is treated as one.
Onboarding, review requests, replenishment reminders and reactivation for lapsed customers. This is where lifetime value is actually made.
Store, CRM and forms connected so the triggers fire on real events. Most broken flows are broken at the integration, not in the email.
Each flow reports its own revenue, so you can see which sequences pay for themselves. Flows that do not earn get rewritten or switched off.
How long it takes
Nobody can tell you in advance what your account will do. What can be said in advance is what will have happened by when.
The trigger map is built and the integrations are connected and tested. Nothing is written until the events fire reliably, because a flow triggering on bad data is worse than no flow.
Enquiry follow-up and abandoned cart, in that order, because both act on demand that has already been paid for. These usually cover the cost of the engagement on their own.
Welcome, post-purchase, win-back and re-engagement built and connected. Segmentation refined against how people actually behave rather than how they were assumed to.
Timing, sequence length, subject lines and offers tested against revenue per recipient. Flows are reviewed quarterly, because a sequence that worked last year can quietly stop working.
Meta
£25.67 → £1.33
cost per add-to-cart
1,181 add-to-carts from 138,529 people reached.
Meta
2,631
leads at £2.68 each
The best-performing ad set reached £0.77 per lead.
Real accounts, anonymised by client agreement. Currency as recorded in the account. Movement varies by market, budget and starting position.
Proof
Every figure below is legible in the screenshot beside it, and every card says what the numbers do not establish.
Email marketing, single campaignEmail
53.3%open rate
A 50% increase in organic traffic, keyword rankings or direct enquiries within 90 days of the engagement starting.
On camera
Four clients, four industries, one thing in common: the number moved and they said so on camera.
It is the best long-term investment we have made in the company, full stop.
Ahmed · Business owner · SEO
The cost per lead from organic is a fraction of what we pay on ads, and that math gets better every month.
Sandra · Founder · SEO
People can book a table without calling during the dinner rush. My host actually thanked me.
Aaliyah · Restaurant owner · Website
These tech geeks know the Facebook analytics and the data and the pixels and all that stuff that makes a musician’s head explode.
David · The Wankers · Social ads
Reviews
5.0 out of 5 from 2 published reviews
Mavix ran our Google Ads and looked after the tracking behind them. Before, we were paying for clicks we could not trace to an order. They rebuilt the conversion tracking first, then moved the budget onto the searches that were actually buying, and the cost per order came down and stayed down. Straightforward people to work with, and the monthly report opens with the number I care about.
Thank you so much for your support over the past year. We got great results from your professional SEO work. Please keep good results continuing in 2026, and we wish we can get more good results from the US market this year.
Questions
Email marketing built on the flows that recover money already spent, with open rates above 50% and click-through of 15% to 30% guaranteed in writing.
Ecommerce SEO for online stores: indexation control over faceted URLs, category pages built to rank and convert, product content that is yours, and revenue by page.
Do it yourself first
Check the figures
Run the checks
In your industry
Free review
A 50% increase in 90 days, or you get a refund plus $1,000. Yours to keep whether you hire us or not.
