Mavix Marketing and Texas SEO: what an engagement includes, what it does not, and how to check the answers
What an SEO engagement with Mavix includes for a Texas business, what it leaves out, how the price is set, and where you can check each answer.
This page sets out what an SEO engagement with Mavix includes, what it leaves out, and how the price is set. That lets a Texas business judge it against other agencies rather than take our word for it. Start with the facts that may rule us out. Mavix has no office in Texas. The team works from Los Angeles, Dubai and New Delhi, and a Texas client is served remotely. The three named SEO case studies on this site are Florida businesses, and we do not have a published Texas case study.
What we do offer is written down. Starting prices are on the pricing pages, and your own price follows a free review of your site. Nothing here is a promise about your rankings, because nobody can make one. Google’s own guidance says “No one can guarantee a #1 ranking on Google” (Google Search Central).
The short version
- Mavix has no Texas office. The team works from Los Angeles, Dubai and New Delhi, and the named SEO case studies on this site are in Florida.
- Every engagement starts with an audit, and the scope and price come from what the audit finds rather than from a package.
- The work covers technical fixes, a page for each service, the Google Business Profile, earned links, and a report that opens with enquiries.
- Mavix does not sell bought links, private blog networks, fake reviews, shared leads or a promised position on Google.
- The larger search plans carry a written target with a refund if it is missed, subject to conditions set out on the SEO pricing page.
What does an SEO engagement with Mavix include?
Six pieces of work, in this order. The table says what each one covers and, just as usefully, what it does not do on its own.
| Part of the work | What it covers | What it does not do on its own |
|---|---|---|
| Audit | What is indexed, what loads slowly on a phone, which services have no page, whether tracking records leads | It decides the scope. It does not move rankings |
| Technical fixes | Crawling, indexing, page speed, structured data, a clean sitemap | Removes a ceiling. Nothing climbs from this alone |
| Pages for what you sell | One page per service, in the words a customer types, before any blog post | Cannot create demand for a service nobody searches for |
| Google Business Profile | Primary category, services, photos of real work, review replies | Cannot make a mailbox address eligible |
| Links that can be shown | Trade associations, local press, suppliers, original data someone cited | No bought links, networks or automated outreach at volume |
| Monthly report | Enquiries first, then what each cost, with branded and non-branded search split | Does not count ranking for your own name as growth |
Two rows need a source. On speed, the audit checks Google’s field thresholds of 2.5 seconds for Largest Contentful Paint, 200 milliseconds for Interaction to Next Paint and 0.1 for Cumulative Layout Shift (web.dev). On the profile, Google does not allow a virtual office or a remote mailbox to hold a Business Profile (Google Business Profile guidelines). So we will not set one up at an address you do not operate from.
On reporting, Search Console now has a branded and non-branded query filter for eligible sites (Search Console Help). The reporting guide shows the format we use.
Photo: Mikhail Nilov on Pexels.
What will Mavix not do?
The list is short and it is the same on every account. We do not sell shared leads sold to several businesses at once, social media content calendars, logo and branding work on its own, or a promise of a specific position on Google. We do not buy backlinks, use private blog networks or run automated outreach at volume, and we do not buy contact lists from data brokers. The full list sits on the about page.
Several of those are also against Google’s rules, which is why they are on the list. Google’s spam policies treat buying links for ranking purposes as link spam (Google spam policies), and its review policy prohibits paid or incentivised reviews and asking only happy customers (Google Maps contribution policy). The risk from any of those sits with your domain and your profile, not with the agency.
What results can you check before talking to us?
The accounts the work has been done on are public, with their periods and their limitations. Each figure below is from one account, and none of them is a rate you should expect.
- My Favorite Therapists, a paediatric therapy practice in Deerfield Beach, Florida, started with about ten referring domains and no page for any of its four services. After three months of publishing, Search Console showed 99.6K impressions, 1.72K clicks and 26 keywords in the top ten. The deck names no calendar dates, and links and content were worked on together, so their effects cannot be separated.
- La Vela Coffee, a Miami coffee equipment seller, went from 1.16K to 2.85K organic clicks over six months against the previous six. It is one account with no control, and coffee equipment demand is seasonal.
- All Dogs Rock, a dog daycare in West Palm Beach, was rebuilt on one keyword per page. Organic became its largest source of engaged sessions in GA4, 1,490 of 3,272, though direct still brought more raw sessions and the report names no calendar window.
The case studies carry the screenshot behind each figure. If you want a Texas example specifically, we do not have one to show you yet, and you should weigh that.
How is the price set?
After the audit, because the number depends on what you already have. A site with clean tracking, healthy indexing and a base of content needs a fraction of the work of one that has to be rebuilt before anything can rank. The SEO pricing page sets out what moves the figure.
Paid ads are priced differently. There is no retainer: you pay per qualified lead, against criteria you agree in writing before anything runs, and a lead that misses them is not billed. The ads pricing page sets that out.
| Engagement | How it is charged | What is promised in writing | Where the terms are |
|---|---|---|---|
| SEO | A monthly fee, set after the audit | On the Growth and Scale plans, not Foundation: a 50% increase in organic traffic, keyword rankings or direct enquiries within 90 days, or every retainer fee back plus $1,000 | SEO pricing page |
| Paid ads | Per qualified lead, no retainer | On the Growth size, from month two: 50 qualified leads in a month, or the next month free | ads pricing page |
The search target has conditions, and they matter. The baseline is measured in your own Search Console and GA4 in week one. The 90 days run from the day access is granted. Recommended changes have to be implemented. Tracking has to work, and if it does not, it is fixed first and the clock starts after. Read those before you compare this with anyone else’s offer. Note too that the target is met by a rise in any one of the three measures, and traffic, rankings and enquiries are not the same thing. Ask which one your baseline will be judged on.
How does the work change for a Texas business?
Mostly in how the service area is mapped. Google’s local results are mainly based on relevance, distance and how well known a business is (Google Business Profile Help). So a business in Georgetown that also serves Round Rock, Leander and Hutto needs a plan for each of those areas rather than one zip code.
Georgetown is a good example of why this matters. It was the fastest-growing US city of 50,000 or more people in the year to July 2022, according to the U.S. Census Bureau, and many new residents arrive without a list of local businesses they already trust. The Georgetown local SEO guide covers that market in detail. The contact page is where to send your site if you want the audit.
Photo: RDNE Stock project on Pexels.
When is search the wrong answer?
When you need to know this quarter whether anyone searches for what you sell. Paid search answers that faster. A fortnight of ads on the right terms shows which searches produce enquiries, and in our practice that list becomes the list of pages worth writing.
And when nobody types your category into Google yet. Search cannot create the demand. A better first channel is paid social or a longer content plan that explains the category, and we will say so on the first call rather than take the retainer.
How does Mavix answer the seven checks?
The guide to comparing Texas SEO agencies sets out seven questions to ask any agency. Here are our answers, so you can hold us to the same test.
- Can you show me a report where the first number is enquiries? Yes, that is the format in the reporting guide.
- Which of my current pages would you delete, and how would you decide? The audit answers it, page by page, with the reason.
- What would you stop doing if traffic went up and enquiries did not? The work on the pages drawing that traffic, until we know why they do not produce enquiries.
- Where do the links come from? Trade bodies, suppliers, local press and original data, and we show you each one.
- Who will be on the monthly call? One named account manager, with the founder on the first call and every monthly review.
- What happens to my accounts and my content if I leave? You keep them. Search Console, analytics, content and ad accounts are set up in your name.
- What happens if it does not work? The written target and refund above, on its stated conditions.
If you are earlier than this and deciding whether to hire anyone, the startup guide covers what to do yourself first.
Where the line is
Search does not work in six weeks, and cancelling at week six is paying for the setup and leaving before the return. In the accounts we manage, months one to three are foundation and months three to six bring the first traction. The compounding shows in the second half of the first year, if the work was done and the business did not stop at month four.
Nothing on this page is a promise about your account. It is a description of how the work is done, so that you can compare it.
The bottom line
An agency’s description of itself is only worth what you can check. Choose on the report, the links, the exit terms and the conditions behind any guarantee, and ask every agency you talk to, including us, to put those in writing before you pay.
Questions people ask about this
How do I know if my site needs the technical work first?
Open Search Console and compare the number of indexed pages against the number you expect. Then run the Core Web Vitals report and look at the mobile field data. If either shows a large gap or a failing grade, the ceiling is technical and content will not move until it is lifted. If both are clean, the missing piece is usually pages for the things you sell, not more code.
What should I have ready before the first call?
Access to Search Console and Google Analytics, or the willingness to grant it. A list of the services you sell, in your customers’ words rather than trade terms. The towns you actually serve, not just the one on your letterhead. And last month’s enquiry count, however rough. With those four things, the audit can start the same week and the scope is built on your account rather than a template.
Does a business outside Georgetown, Southlake or San Antonio qualify?
Yes. The work is done remotely, so where in Texas you are does not change whether we can take the account. The method is the same anywhere: map the real service area, write a page per service, fix the profile and the tracking. What changes is the competition. A trade in a small town faces a handful of firms. The same trade in Austin or Dallas faces far more, and the plan has to reflect that.
Why does branded search get split out of the report?
Because people searching your business name were already going to find you. Counting those clicks as a result of the work flatters every report and hides whether anything changed. Non-branded search is where new customers come from. If that line rises and enquiries rise with it, the work is paying. If only the branded line moves, something else, such as a referral or an ad campaign, deserves the credit.
Can I run ads and SEO at the same time?
Yes, and on many accounts it is the better order. A short paid search test shows which searches produce enquiries in weeks. That list becomes the priority list for the pages worth writing. Once a page ranks for a term, you can reduce the paid bid on it and move the budget to the next term. Run them as one system with one report, not as two suppliers competing for credit.
What happens to my accounts if I leave?
You keep them. Search Console, analytics, the ad accounts and the content are set up in your name from the start, so leaving means removing a user rather than rebuilding. Check this before signing anywhere. Ask to see where the accounts sit and who the owner is. If the agency owns the property and adds you as a viewer, the work is not yours, whatever the contract says.
How many pages does a small service business need?
One per service, one per location you seriously serve, plus the homepage, about page and contact page. A plumber offering four services in two towns has a clear list. Do not write a page for a town you would not drive to, and do not split one service into several thin pages. Each page needs enough substance that a customer could choose you from it alone.
Should I fix my Google Business Profile before paying for SEO?
Yes, and you can do most of it yourself in an afternoon. Choose the correct primary category, list every service, add photos of real work and reply to every review. For a local business the profile is where map results come from, so this is the cheapest win available. On a local account, we start with the profile for that reason.
How can I tell if a link is safe or bought?
Ask where it came from and whether you could explain it to a customer. A link from a trade body, a supplier, a local paper or a piece of data someone cited has a story. A link from a site that exists only to sell links does not. Google names paid link schemes in its spam policies, and the penalty lands on your domain, not the seller’s. If a provider cannot show you the source, assume the worst.
What if my traffic goes up and enquiries do not?
That is one of the most useful signals a report can give, and it usually means one of three things. The traffic is arriving on pages that do not sell anything. The pages that do sell have no clear next step. Or the tracking is missing enquiries that happen by phone. Check the phone first. Then look at which pages the traffic lands on.
Is a very cheap SEO plan ever worth it?
Rarely, and the post says why: in our view there is not enough money in it to do the work. What a cheap plan tends to buy is templated content and links from a network, and both can cost you more later than the fee saved. If the budget is small, a better use is a one-off audit and a page for each service, then pause. Doing less, properly, beats doing everything badly.
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