My Favorite TherapistsSEO
99.6Ksearch impressions
- 1.72Kclicks
- 99.6Kimpressions
- 12.5average position
Med spa local SEO
Local SEO for med spas that want the nearby treatment searches
A new clinic opened across town and already sits above you on the map for "lip filler near me". Your profile lists you as a day spa, shows no services and has reviews that mention a staff member who left two years ago. Clients who search by treatment never see you.
Or call +1 (510) 312-5086 Mon to Sat, 9:00 to 18:00 ET
Free, written by a person, yours to keep either way.
Certified across the platforms we buy on. 150+ businesses, 7 years.
The treatment searches that happen on the map
For a med spa, the map is searched by treatment more than by business type.
- “Botox near me”
- “lip filler” plus a neighbourhood
- “laser hair removal near me”
- “med spa open Sunday”
- “microneedling near me”
- your clinic’s name plus “reviews” or “prices”
Google says local results are mainly based on relevance, distance and prominence. Relevance is how well your profile matches the search. A profile that lists no treatments has little to match a treatment search with. That is the gap this work closes first.
The med spas page explains why clients compare two or three clinics on price and credentials. On the map they do that from the profile, often without opening a website.
What goes wrong on a med spa profile
The category describes a different business. A clinic that injects prescription products and is listed only as a day spa is telling Google it gives massages. Google’s guidelines say to use as few categories as possible to describe your core business and not to use them as keywords.
The services list is empty. Each treatment can be listed with a short description. This is where “lip filler” and “laser hair removal” get onto the profile in words.
The name has extras. “Glow Aesthetics Med Spa: Botox, Filler and Laser Scottsdale” breaks the same guidelines, which ask for the real-world name used on your storefront and website.
Reviews were bought with free treatment. “Leave us five stars for ten free units” is common in this industry. Google prohibits incentives such as discounts or free services in exchange for a review. The FTC’s rule on reviews bans compensation conditioned on a particular sentiment and allows civil penalties against knowing violators. It also covers reviews by managers and staff that do not disclose the connection.
Replies name the treatment. A reply such as “so glad you loved your filler” tells the public what a client had done. If your clinic is a HIPAA covered entity, that is patient information. HHS says providers are covered when they transmit information electronically in connection with a standard transaction. Covered or not, reply without naming the treatment. This is our practice, and your counsel can tell you what the law requires of you.
Photos need permission. Client photos on the profile are marketing. Get written consent for that specific use, and keep it on file.
The work in order
Timings are our rule of thumb, and Google’s ranking is not ours to promise.
Weeks one and two. You get a field-by-field audit. The category is corrected, every treatment is listed as a service, hours are fixed and the booking link is added. Duplicate and old practitioner listings are removed.
Weeks three to six. Name, address and phone are matched across directories, booking platforms and the provider finders run by product manufacturers. The location page on your site gets the same details plus parking, the medical director’s name and a link to each treatment page.
Each week from then on. Every client gets the same review request after a visit, with no reward. Replies go out within two working days. New photos of the clinic are added monthly. The review generation guide has wording you can use.
What it costs and what moves the cost
We do not publish a price for med spa local SEO. A quote follows a free review of the profile. General market ranges are in what local SEO costs in 2026.
The cost moves with the number of locations, the number of practitioner profiles, and how much clean-up earlier listings need.
Paid placement on the map is a separate question. Google’s Local Services Ads page says the Verified badge is currently unavailable for beauty verticals and that booking leads are not available for health care verticals. Check with Google which side your clinic falls on before planning around it. Search ads are covered under Google Ads for med spas.
To see what extra bookings are worth, use the lead generation calculator.
The profile, field by field
| Field | What a med spa puts there | Why |
|---|---|---|
| Name | The clinic’s real name | Google’s name guideline |
| Primary category | Your core business from Google’s list | Relevance, and fewer is better |
| Services | Every treatment, in client words | Matches treatment searches |
| Hours | Real hours, including late evenings | “Open now” filters |
| Booking link | The online booking page | Fewer steps to a consultation |
| Description | Who treats, who supervises, what you offer | Credentials are what clients compare |
| Photos | Rooms, team, equipment | Client photos need written consent |
| Reviews | Asked of everyone, no reward | Google policy and the FTC rule |
How it is measured
The monthly report shows calls from the profile, clicks on the booking link, direction requests and consultations booked from those. The booking link carries a tag so map bookings can be separated from website and ad bookings.
Review count, rating and reply time are listed. So is the profile’s standing, including any edits Google or the public made to it.
Map position is checked from several points across your catchment, since it changes with the searcher’s location.
When local SEO is the wrong first move
If you work from a room inside another business with no signage of your own, check Google’s eligibility rules before anything else.
If the profile is complete and the site has thin treatment pages, the next step is med spa SEO.
If you are about to move or rebrand, do that first and run the local SEO once.
If first-time clients are not rebooking, more map visibility brings more one-time visits. Work on the second visit before the first.
Proof
The closest accounts we have published.
Not a med spa. A pediatric therapy practice, the nearest published account: a local clinic found by people searching for a treatment near them.
Questions
Questions owners ask about this
01 Can we offer free units or a discount for a Google review?
No. Google's Maps policy prohibits offering payment, discounts or free goods and services in exchange for a review. The FTC's 2024 rule also bans incentives conditioned on a review expressing a particular sentiment.
02 Which Google Business Profile category should a med spa use?
The one that describes your core business, with as few extras as possible. Google's guidelines say categories should not be used as keywords. We choose from Google's list during the audit and explain the choice.
03 Can our injectors have their own profiles?
Google's guidelines allow profiles for public-facing practitioners who can be contacted directly at the location during stated hours. The clinic keeps a separate profile. Whether that suits your clinic depends on how long staff stay.
04 Can we post before and after photos on our profile?
Only with the client's written permission for that use. The photo also has to meet Google's content policies. Photos of the rooms, the team and the equipment carry no such risk.
05 Can a med spa run Local Services Ads?
Check eligibility with Google for your category. Google says the Verified badge is currently unavailable for beauty verticals, and that booking leads are not available for health care verticals.
06 How soon will we show on the map for treatment searches?
We cannot promise a date or a position. Google ranks local results on relevance, distance and prominence. Listing every treatment as a service is the first relevance fix, and it is done in the first two weeks.
Next step
Send the site. We will tell you what we would fix first.
A written review of your search, ads and follow-up, by a person. You keep the document whether you hire us or not.