Google Ads, lead generationMedia buying
2.41Kconversions
- £19.21cost per conversion
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- £46.3Kspend managed
Electrician local SEO
Local SEO for electricians who want the map results in their own towns
When the power goes out, people tap one of the three firms on the map and call. Your website barely comes into it. What decides who is on that map is the profile, the reviews and how close the van is, and all three can be worked on.
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The local searches an electrician is found through
Local searches are the ones Google answers with a map and three businesses. For an electrical firm they look like this.
- “Electrician near me” and “electrician” plus a town name.
- “Emergency electrician open now”, late at night, from a phone.
- “Licensed electrician” plus a town, from someone who has been burned before.
- “EV charger installer near me” and “panel upgrade” plus a town, where the map appears above the ordinary results.
- Your own company name, typed by someone who saw the van.
Google says these results are “mainly based on relevance, distance” and prominence. You cannot move the customer closer. You can make the profile match more searches and make the business better known. The same page states there is no way to request or pay for a better local ranking.
What goes wrong on an electrician’s profile
The address is showing when it should be hidden. An electrician visits customers. Google’s guidelines say a service-area business should hide its address. Showing a home address, or an office nobody visits, breaks that guideline and puts the profile at risk if someone reports it.
The service area is a wish list. You can set up to 20 service areas, within about two hours of driving from your base. Listing a whole state does not make you appear across it. Distance is still measured from where you are.
A second listing at a mailbox. Google’s rule is plain: a virtual office you do not operate from is not eligible. One real profile with a strong review record does more than three thin ones.
The services list is empty. The profile has a section for each job you do. If “EV charger installation” is not in it, the profile has less to match that search with.
No license number anywhere. The Bureau of Labor Statistics notes that most states require electricians to be licensed. Put the number in the profile description and on the site. In Texas it must also be on both sides of each work vehicle, so a van photo on the profile shows it too.
What each ranking factor means for an electrical firm
| Factor Google names | What it means | What you do about it |
|---|---|---|
| Relevance | How well the profile matches the search | Primary category set to Electrician, every real service listed, a description that names the jobs |
| Distance | How far you are from the searcher | Set honest service areas, and build town pages on the site for places the map will not reach |
| Prominence | How well known the business is | Ask for a review after every job, reply to each one, keep the name and phone number the same everywhere |
| Complete information | Google says complete profiles are more likely to show | Hours that match when the phone is answered, photographs of real work, the license number |
The work, month by month
Month one. The profile is rebuilt from the name, phone number and category up. Duplicate and old listings are found and closed. Calls from the profile get their own tracked number, so they can be counted apart from website calls. The Google Business Profile guide walks through each field.
Month two. A review routine starts. Every finished job gets a text with the review link the same day. Google’s own advice is to share a link or a QR code and reply to reviews. The same page says incentives for reviews are strictly prohibited. The FTC’s 2024 rule also bans compensation conditioned on a review expressing a particular sentiment. The review generation guide has the wording we use.
Month three. Listings on directories, the state license lookup and trade association pages are checked against the profile. A mismatch in the phone number or business name gets corrected at the source.
From month four. Photographs of finished panels, chargers and commercial installs are added each month. Town pages go up for places you serve but do not rank in, which is where this work meets SEO for electricians.
What it costs and what moves the cost
Google does not charge for the profile, and it does not sell map positions. What you pay for is the work around it.
Three things change the size of that work. The first is how many real locations you have. The second is the review gap between you and the firms on the map now. The third is how many old listings carry a wrong number or a former address.
For a sense of what a call is worth, LocaliQ puts a paid search lead for an electrician at $93.69 on average. That figure comes from US campaigns between April 2024 and March 2025. A call from the map carries no such charge. The lead generation calculator helps you work out how many calls you need. Mavix quotes after a free review, and we do not publish a trade price.
How it is measured
- Calls from the profile, counted on their own number.
- Booked jobs by town, so you can see where the map is working and where it is not.
- New reviews each month and the share of customers who were asked.
- Which searches the profile appeared for, from the profile’s own report.
- Missed calls, because a map position that rings to voicemail is wasted.
When local SEO is the wrong first move
If you mainly want commercial contracts, the map matters less. A facilities manager compares bids and checks references, and that buyer is reached through a commercial page and direct outreach.
If you need calls this week, the map will not move that fast. Google Ads for electricians covers the paid options, including pay-per-lead ads that sit above the map.
If you have no real base in the area you want, be careful. A profile cannot be placed where the business is not. The rest of the picture is on the electrical contractors page, and the method is on the local SEO service page.
Proof
The closest accounts we have published.
Not accounts in this trade. Two service businesses that sell through enquiries and calls, which is the same way this trade sells.
Meta, lead generationMedia buying
£2.68cost per lead
- 2,631leads delivered
- £0.77best ad set cost per lead
- 205Kpeople reached
Questions
Questions owners ask about this
01 How does Google decide which electricians show on the map?
Google says local results are mainly based on relevance, distance and prominence. Relevance is how well the profile matches the search. Distance is how far you are from the searcher. Prominence is how well known the business is, and reviews feed it.
02 We work from home. Should our address show on the profile?
No. Google asks service-area businesses to hide the address and list the areas they serve instead. You can set up to 20 service areas, and the whole area should sit within about two hours of driving from your base.
03 Can we open a profile in the next town with a rented mailbox?
No. Google states that a virtual office you do not operate from is not eligible for a Business Profile. Listings like that get removed, and they can put the real profile at risk as well.
04 Can we offer a discount for a review?
No. Google prohibits incentives in exchange for reviews, and an FTC rule bans paying for reviews that express a particular sentiment. Ask every customer the same way after the job, with a link, and take the reviews as they come.
05 Does the Google Verified badge help with local search?
The badge belongs to the paid pay-per-lead ads, not to the free map results. It shows you passed license and insurance screening. It sits above the map, so customers see both, which is why we set them up together.
06 What does local SEO cost for an electrician?
Google does not charge for a profile or for a map position. The cost is the work, and Mavix quotes for it after a free review of the profile, the reviews and the listings that mention your business.
Next step
Send the site. We will tell you what we would fix first.
A written review of your search, ads and follow-up, by a person. You keep the document whether you hire us or not.