Email follow-up
You paid to get every enquiry once. When nobody follows it up, you pay again in the margin you lose. On the accounts that arrive here, the enquiries sit in an inbox with one reply, so the cost per customer runs far above the cost per lead. The flows built here carry a written guarantee: open rates above 50%, and click-through between 15% and 30%.
What we report on
Certified across the platforms we buy on. 150+ businesses, 7 years.
Email: sell again to people you already paid for.
1Someone enquires or buys.
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Fit
Worth reading before the rest of the page. If the right-hand column describes you, the honest answer is that this is not the service to buy.
This is for you if
This is not for you if
If you are on the right-hand side, say so in the form anyway. We will tell you what we would do in your position, which costs you nothing and costs us fifteen minutes.
Industries with their own page, each with what goes wrong in search, paid and email for that trade.
Somebody fills in a form, gets one reply, does not answer, and that is the end of it. You paid to get that enquiry and it returned nothing. A proper follow-up sequence wins back a share of those without spending anything more to find them.
A single list, one message, sent to people at completely different stages. New enquiries, old customers and people who bought last week all receive the same thing. Relevance collapses, engagement falls, and deliverability follows it down.
Open rate has been unreliable since Apple's Mail Privacy Protection started pre-loading images in 2021, and it never measured money in the first place. If the email report does not show revenue or enquiries attributed to sends, it is not measuring the thing you are paying for.
Search and paid ads both get more expensive as your market gets more competitive. The list you own does not. Once someone has given you their address, reaching them again costs close to nothing, and the constraint is whether you have anything worth saying.
It also fails quietly. An ad campaign that stops working shows up in a bill. An automated email that was never built shows up nowhere at all, which is why it tends to stay unbuilt.
One Meta account measured here produced 2,631 leads at £2.68 each. Every one of those had a cost attached before anyone replied to it, and the ones that went quiet after a single reply were paid for in full and returned nothing.
The money was spent at the form. Whatever it cost to get the enquiry, that cost is sunk by the time the person goes quiet. A four or five message sequence over a fortnight recovers a share of those without buying a single new click.
The reader is at a different stage from the sender. A single list and one message means the new enquiry, the customer from last week and the person who bought two years ago all get the same email. Relevance collapses, and deliverability follows it down.
Nobody can see what it earns. Open rate has been unreliable since Apple’s Mail Privacy Protection began pre-loading images in 2021, and it never measured revenue. A report that opens with opens is a report that cannot say whether the channel paid for itself.
So the first flow built is enquiry follow-up, then welcome, then post-purchase and win-back. Campaigns come last, when there is something worth saying.
Enquiry follow-up: four to six messages over two weeks, each one useful rather than chasing, for the enquiry that went quiet.
Welcome: the highest engagement window you will ever have with a new address, and the one most lists waste on a single “thanks for subscribing”.
Post-purchase: the cheapest route to a second order, with the review request and the replenishment reminder built into it.
Win-back: the customer who has not bought in six months, reached before they have forgotten you exist.
Each one reports its own revenue. A flow that does not earn gets rewritten or switched off.
Deliverability. Volume goes up, relevance goes down, complaints creep up, reputation slips, and one day the campaigns that used to work stop working with no obvious cause.
Since February 2024, Gmail and Yahoo have required bulk senders to authenticate with SPF, DKIM and DMARC and to keep spam complaints under 0.3 percent, or be filtered. Authentication is the first thing fixed here, before a word is written, because everything downstream depends on the mail arriving.
Segmentation is not a sophistication feature. It is the mechanism that keeps the mail arriving.
Finish the conversation you paid to start. That is the whole channel.
Not a list of capabilities. This is what gets built and sent on your list, month by month, and the sending platform records every piece of it.
List health, segmentation, existing automations, deliverability, authentication records, and what your current sends actually produce. This usually surfaces one or two flows that are broken and have been for months.
Enquiry follow-up, welcome, nurture for people who are not ready yet, post-purchase, and win-back. Built once, running continuously, working the leads you already paid for.
People are grouped by where they are and what they did, not by when they happened to join. Relevance is the whole mechanism, and it is what protects deliverability as volume grows.
SPF, DKIM and DMARC configured properly, sending reputation monitored, list hygiene enforced. Since February 2024 Gmail and Yahoo have required bulk senders to authenticate and to keep spam complaints under 0.3 percent, and an email that lands in spam converts at zero however well it is written.
Sends built around something genuinely worth saying, not a monthly slot that has to be filled. A newsletter nobody wants is a slow way to lose a list.
Enquiries and revenue attributed to flows and campaigns, so you can see which sequences pay for themselves and which are noise.
How long it takes
Nobody can tell you in advance what your account will do. What can be said in advance is what will have happened by when.
List health, existing flows, and the technical sending setup. Authentication is fixed first because everything downstream depends on the mail arriving.
Enquiry follow-up and welcome emails first, because those work the leads you have already paid for. The earliest measurable return tends to come from here.
Nurture and win-back flows added, segmentation refined against real behaviour, subject lines and offers tested against revenue rather than opens.
Flows reviewed against performance, dead segments retired, list hygiene maintained. Email decays quietly if nobody is watching it, and the first symptom is usually deliverability.
Open rates are a symptom. These are the things that should change in revenue from the list, each one traceable to a flow or a campaign in the platform.
The first flow built is the one that works the enquiries you already paid for. A newsletter comes last, and only when there is something worth saying.
Open rate has not been a reliable number since 2021 and never measured money. The report here opens with enquiries and revenue by flow.
The work happens in the platform you already have wherever possible, and every address on the list is one somebody gave you. No bought lists, at any price.
The number of flows in scope and the state of the list and the sending setup. A clean list on a modern platform with authentication already in place is a build job. A list that has never been segmented, on a domain with no DMARC record, starts with repair.
Month to month, no lock-in. The follow-up and welcome flows usually show a measurable return inside the first six weeks.
If the 90-day target is missed, every retainer fee is refunded plus $1,000, on the conditions in the contract: baseline measured in your own platform, flows built and live, authentication working throughout.
Meta
2,631
leads at £2.68 each
The best-performing ad set reached £0.77 per lead.
Meta
£25.67 → £1.33
cost per add-to-cart
1,181 add-to-carts from 138,529 people reached.
Real accounts, anonymised by client agreement. Currency as recorded in the account. Movement varies by market, budget and starting position.
Proof
Every figure below is legible in the screenshot beside it, and every card says what the numbers do not establish.
Email marketing, single campaignEmail
53.3%open rate
A 50% increase in organic traffic, keyword rankings or direct enquiries within 90 days of the engagement starting.
On camera
Four clients, four industries, one thing in common: the number moved and they said so on camera.
It is the best long-term investment we have made in the company, full stop.
Ahmed · Business owner · SEO
The cost per lead from organic is a fraction of what we pay on ads, and that math gets better every month.
Sandra · Founder · SEO
People can book a table without calling during the dinner rush. My host actually thanked me.
Aaliyah · Restaurant owner · Website
These tech geeks know the Facebook analytics and the data and the pixels and all that stuff that makes a musician’s head explode.
David · The Wankers · Social ads
Reviews
4.9 out of 5 from 22 published reviews
I have been in business long enough to know that every agency has a presentation about why they are different. That part doesn't interest me. What mattered to us was whether they understood our market and whether they would actually do the work after the meeting was over. So far, they've been practical, responsive and consistent. We discuss priorities, the team works on them, and we review what was done. I prefer that kind of relationship.
I am probably not the easiest person to build a landing page for because I change my mind constantly. First I wanted it minimal. Then more colour. Then less colour. Then I hated the headline. Then I wanted the old headline back. 😂 What I liked was that the team didn't get irritated or disappear every time I asked for another round of changes. We kept working through it until it finally felt like us.
My son said we needed SEO. I said fine, but I didn't want to hear about it every week. Mavix sorted the important stuff and kept it simple.
Photos are illustrative. Every quote is the client's own words.
Questions
Email flows triggered by what people actually did: a form sent, a quote ignored, a cart left, a customer gone quiet. Built once, working every day after that.
Work it out yourself
Do it yourself first
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A 50% increase in 90 days, or you get a refund plus $1,000. Yours to keep whether you hire us or not.
