Local search
All Dogs Rock, a family-owned pet care business in West Palm Beach, leaned almost entirely on paid traffic. Rebuilding the Google Business Profile, giving each service its own page and mapping one keyword to each turned organic search into the top-performing channel. Local search is decided by proximity, profile and reviews more than by the website.
What we report on
Certified across the platforms we buy on. 150+ businesses, 7 years.
SEO: get found by people who are ready to buy.
1We find what your buyers actually type.
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Fit
Worth reading before the rest of the page. If the right-hand column describes you, the honest answer is that this is not the service to buy.
This is for you if
This is not for you if
If you are on the right-hand side, say so in the form anyway. We will tell you what we would do in your position, which costs you nothing and costs us fifteen minutes.
Industries with their own page, each with what goes wrong in search, paid and email for that trade.
Brand searches convert well and cost nothing to win, which makes the numbers look healthy. The customers you do not have are the ones searching for the service rather than the company. That is where the competition actually is.
Categories wrong or missing, no services listed, no photos in two years, hours that are out of date. Meanwhile the website has no page for half the services the profile claims. At All Dogs Rock the profile had to be rebuilt from the name, address and phone up before anything else could work.
Without call tracking, local search cannot be measured. The phone rings, the job gets booked, and nobody can say whether the marketing caused it. Budget then gets set on instinct.
Google sorts the three map results on distance, relevance and prominence. Distance is fixed unless you open another location. Relevance is mostly your primary category and the services you list. Prominence is reviews, citations and how well known the business is. The website contributes, and it contributes less than the profile.
That is the part most local businesses get wrong. They spend on the site, the site gets better, and the map does not move, because the map was never looking at the site.
The account arrived leaning almost entirely on paid traffic, up against Pet Paradise, Central Bark and the other national chains in West Palm Beach. Three things changed.
The profile was rebuilt from the ground up. Correct name, address and phone, the right categories, a proper description, every service listed. This is the field-by-field work nobody wants to bill for, and it is the work that moves the map.
Every service got its own page, and one keyword. Daycare, boarding, training, grooming, cat boarding, pet hotel. The homepage was pointed at “dog daycare West Palm Beach FL”, a term with about 260 searches a month, and nothing else was allowed to compete for it. Before that, the pages had been competing with each other and none of them won.
Tracking was connected. Search Console and analytics, with calls and visits measured as conversions. Organic search went from barely used to the top-performing channel, and the phone enquiries rose with it. That deck reports the direction rather than a hard count, so no invented figure is attached to it here.
Correct primary category. Every service listed. Photos added regularly. Hours accurate, including holidays. Every review answered, including the bad ones, without getting defensive. Ask for a review the same day the job finishes, by text, with the direct link.
None of that is interesting and all of it compounds. The businesses that win local search are the ones that kept doing it after the first month.
It does not work for a business with no real presence in the area. A profile at a virtual office or a mailbox gets suspended, and a page whose only local content is the town name is a doorway page. Both are named in Google’s own policies, and both put the whole profile at risk rather than only the listing.
It also cannot answer the phone. At more than one trades account the marketing was fine and the calls it produced went unanswered. If the conversion is a call, call answering is part of the marketing, and it gets measured here before anything upstream is touched.
Do the profile first, because it is cheaper, faster and decides more. Then the pages. Then keep asking for reviews.
Not a list of capabilities. This is the work that happens on your site and in Search Console, and the monthly report can be held against every line of it.
Categories, services, attributes, description, hours, photos and posts. The primary category alone moves visibility more than most on-site work, and it is the field most often left on whatever was picked at signup.
A page for each real service, and area pages only where there is something genuinely local to say. At All Dogs Rock that meant pages for daycare, boarding, training, grooming and cat boarding, and location pages for Lake Worth Beach, Lantana, Riviera Beach and Palm Beach Gardens, each with one keyword mapped to it so they stopped competing with each other.
Name, address and phone consistent across the directories that matter. Not a blast to 500 listing sites, which mostly produces links nobody sees on sites nobody visits.
A process for asking at the right moment, responding to every review, and handling the bad ones properly. Never incentivised, never written for you, never filtered.
So you can see which calls came from the profile, which came from organic search, and which pages produced them. This is what turns local SEO from a belief into a measurement.
How long it takes
Nobody can tell you in advance what your account will do. What can be said in advance is what will have happened by when.
Current visibility measured across the service area, profile audited and corrected, tracking put in place. Profile fixes often move things before any website work has started.
Service pages built or improved, area pages where they are justified, citations corrected, internal linking connected. The review process is set up and running by the end of this window.
Rankings tracked by location rather than as a single national average, because local results vary street by street. Work concentrates on the services and areas that produce the jobs you want.
Rankings are an activity. These are the things that should change in the business as a result, and each one has a number in Search Console or analytics that either moved or did not.
A profile at an address you do not operate from gets suspended, and suspensions are hard to appeal. The honest route for an area you serve without an office is a service-area setting and, where there is something local to say, a page.
The most common fault in a local site is its own pages competing with each other. Mapping one search to one page is unglamorous and it is the fix that made organic the top channel at All Dogs Rock.
Call tracking is set up in the first fortnight so the report can say which jobs came from search. Without it, local SEO is a belief.
The number of locations and the state of the profile. A single location with a live, accurate profile is a short job. Several locations with duplicate or suspended profiles and no service pages is a rebuild.
Month to month, no lock-in, thirty days notice. Profile work often shows inside the first month. Page work takes two to three.
If the 90-day target is missed, you get every retainer fee back plus $1,000, on the conditions in the contract: baseline measured in your own accounts in week one, changes implemented, tracking working throughout.
SEO
7,965
organic visits per month
Grown from a low baseline.
Real accounts, anonymised by client agreement. Currency as recorded in the account. Movement varies by market, budget and starting position.
Proof
Every figure below is legible in the screenshot beside it, and every card says what the numbers do not establish.
My Favorite TherapistsSEO
99.6Ksearch impressions
All Dogs RockSEO
45.5%of engaged sessions are organic
Dental clinic, local SEOSEO
4.58Korganic clicks in six months
Martial arts academy, local SEOSEO
1.81Korganic clicks in six months
Plumbing company, local SEOSEO
34.7Ksearch impressions in three months
Real estate brokerage, SEOSEO
1.81Korganic clicks in three months
A 50% increase in organic traffic, keyword rankings or direct enquiries within 90 days of the engagement starting.
On camera
Four clients, four industries, one thing in common: the number moved and they said so on camera.
It is the best long-term investment we have made in the company, full stop.
Ahmed · Business owner · SEO
The cost per lead from organic is a fraction of what we pay on ads, and that math gets better every month.
Sandra · Founder · SEO
People can book a table without calling during the dinner rush. My host actually thanked me.
Aaliyah · Restaurant owner · Website
These tech geeks know the Facebook analytics and the data and the pixels and all that stuff that makes a musician’s head explode.
David · The Wankers · Social ads
Reviews
4.9 out of 5 from 22 published reviews
I have been in business long enough to know that every agency has a presentation about why they are different. That part doesn't interest me. What mattered to us was whether they understood our market and whether they would actually do the work after the meeting was over. So far, they've been practical, responsive and consistent. We discuss priorities, the team works on them, and we review what was done. I prefer that kind of relationship.
I am probably not the easiest person to build a landing page for because I change my mind constantly. First I wanted it minimal. Then more colour. Then less colour. Then I hated the headline. Then I wanted the old headline back. 😂 What I liked was that the team didn't get irritated or disappear every time I asked for another round of changes. We kept working through it until it finally felt like us.
My son said we needed SEO. I said fine, but I didn't want to hear about it every week. Mavix sorted the important stuff and kept it simple.
Photos are illustrative. Every quote is the client's own words.
Questions
SEO for businesses that want calls, not a traffic chart. We find the searches with money behind them, fix the pages that should win them, and report enquiries.
Starting or rebuilding Google Ads? A straight answer on whether the searches exist, what a click costs you, and an account aimed at enquiries you would take.
Work it out yourself
Do it yourself first
Check the figures
Run the checks
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A 50% increase in 90 days, or you get a refund plus $1,000. Yours to keep whether you hire us or not.
