How to show up in AI search, and what the evidence says does not work
Google and OpenAI documentation contradicts most of the advice being sold about AI search. What the primary sources say, and the checks worth running.
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Getting found on Google
Why a site does not show up on Google, and what to check first: indexing, technical health, Core Web Vitals, algorithm updates, and how pages get picked up by AI search.
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What a technical SEO audit covers: the eight areas, the errors that cost most, and the 2026 checklist
A technical SEO audit finds what stops Google crawling, indexing and ranking a site. The eight areas to cover, the errors that cost most, and a checklist.
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Digital marketing by Texas industry: what changes from trade to trade, and what never does
Five things hold for every Texas business online and five things split by industry. Here is which is which, from same-week trades to law firms to ecommerce.
Read the postCore Web Vitals thresholds and what counts as passing
The published good, needs improvement and poor boundaries for every Core Web Vital and its supporting metrics, plus how the 75th percentile rule works.
Read the postThe SEO audit checklist we run on every new account
The technical, on-page and structural checks we work through when we open a new account, in the order we do them, with what each one tells you.
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Google algorithm updates: what they are, which ones changed the work, and what to do when one hits your site
Google changes search thousands of times a year and names a handful. What a core update is, how to tell if one hit you, and what to check first.
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Your website is not ranking. Here is how to find out why.
Work through the causes in order of likelihood, from indexation to intent mismatch. Each one checkable yourself in under ten minutes.
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Organic traffic dropped. Work through this before panicking.
A drop has about seven causes and most are not an algorithm update. How to tell which one you have, in the order that eliminates fastest.
Read the postThe launch checklist that stops a redesign costing you rankings
The pre-launch and launch-day checks that stop a redesign losing your rankings. Migration, redirects, indexation, tracking and the first 72 hours.
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Why your dispensary menu ranks for nothing, and how to fix it
Most dispensary menus load in an iframe, so search engines never see a single strain or product. Here is how to check, and what to do about it.
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What AI search changed about SEO, and what it did not
AI summaries take the clicks that used to go to thin pages. What still earns a visit, what stopped working, and how to tell which of yours is which.
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