Pricing for paid ads
No monthly fee. You pay a price per qualified lead, agreed in writing before anything runs, and nothing for a lead that misses the bar you set. It starts at $35 a lead and depends on your trade. Yours is fixed after a free review of your account.
No retainer. You pay for qualified leads and booked appointments, and only for the ones that meet the criteria you agreed before we started.
Certified across the platforms we buy on. 150+ businesses, 7 years.
The paid ads offer
No retainer. You pay for qualified leads and booked appointments, and only for the ones that meet the criteria you agreed before we started.
50 qualified leads in a month, or the next month is free. Agreed in writing before launch, against the qualification criteria you set. Miss the number and you pay nothing for the following month.
These are management fees, charged whether or not a lead arrives. We do not charge one. Checked on 3 October 2026.
| Band | Management fee | Where the figure comes from |
|---|---|---|
| Low | $750 a month flat | WebFX Lite plan and LYFE Marketing entry plan |
| Typical | 10% to 20% of ad spend, or $1,000 to $3,000 a month | WebFX PPC pricing page |
| High | $4,500 a month or 12% of spend, plus $5,800 to start | WebFX Enterprise plan |
| Mavix | No management fee. From $35 per qualified lead | No retainer. You pay for qualified leads and booked appointments, and only for the ones that meet the criteria you agreed before we started. |
Per lead costs more than a percentage when the account works, and nothing when it does not. That difference is the price of us carrying the risk.
Sources: WebFX PPC pricing, LYFE Marketing PPC plans, LocaliQ search advertising benchmarks 2026, LocaliQ Facebook advertising benchmarks 2026.
| Trade | Our fee per qualified lead | What the ad platform costs per raw lead |
|---|---|---|
| Med spa and beauty | From $35 | $39.25 on search, $50.91 on Facebook |
| HVAC, plumbing and electrical | From $40 | $90.92 on search, $42.95 on Facebook |
| Dental | From $50 | $72.97 on search, $61.56 on Facebook |
| Roofing and remodeling | From $60 | $90.92 on search, $42.95 on Facebook |
| Law firms | From $100 | $131.63 on search |
The platform figures are 2026 medians from LocaliQ for any form or call, paid to Google or Meta on your own card. Our fee is separate and is only charged for a lead that meets the bar you set. Online stores are quoted a flat fee instead.
What you get
Each size shows where its price starts. The review decides which one fits, and your price is quoted against it in writing.
Leads from the people already searching
From $45 per qualified lead
A business whose customers already search for what it sells and needs enquiries this month.
More leads, from search and social, with the volume promise
From $40 per qualified lead
A business with proven demand that wants ads to bring real volume, and can handle the leads when they arrive.
50 qualified leads in a month, or the next month is free.
Every channel, several offers or locations, one price per lead
From $35 per qualified lead
Businesses advertising on several platforms, or running several offers, markets or locations at once.
In every size
Naming what is not included is what makes the inclusions believable.
A roofing estimate, a legal consultation and a software demo are worth different amounts, and the price per lead reflects that. The criteria are agreed in writing first, so both sides know what is being bought.
A category with thousands of buying searches a month can be paid per lead from day one. A category with a few hundred needs Meta to create the demand, which changes the plan and the price.
An account whose conversion action counts the wrong thing has been optimising against noise, sometimes for years. The first fortnight on that account is repair, before any lead can be priced honestly.
Paid traffic is unforgiving of a page that does not answer the ad. Where the pages need work before leads can be produced at the agreed price, that work is scoped and priced first.
After you say yes
What happens between the free review and your first monthly report, whether you are moving from another agency, an in-house team, or doing it yourself.
A person opens the ad account with read access, writes up where the spend is going that is not coming back, and quotes a price per qualified lead against criteria you set.
Every conversion action read and corrected, so calls, forms and purchases are counted as the leads they are. Nothing is optimised on a wrong number.
Campaigns restructured around the searches that buy, negatives applied from ninety days of search terms, landing pages matched to ad groups.
The first qualified leads arrive and are billed against the written criteria. The first monthly report opens with cost per qualified lead.
After day 30. From month two the budget follows whatever produces qualified leads cheapest, creative is tested on a schedule, and Meta is added where the searches run out. Month two is when the volume promise on the Growth size starts.
It is, if these three are true.
Not sure? The free review says so plainly, and points at the service that fits instead.
The other option
Every row is a difference in how the two are set up, not a claim about results. Some businesses are right to hire. This is how to tell.
| Factor | In-house | Mavix |
|---|---|---|
| Team | One or two hires covering everything | A dedicated account manager, specialists per channel, the founder on every monthly review |
| Expertise | Depends on who you can hire and keep | Search, paid ads and email run as one team, on accounts across many industries |
| Cost structure | Salary, benefits and tools, whether or not results arrive | A monthly fee against a written target, or per qualified lead on paid ads |
| Hiring | Weeks to months to recruit, plus the risk of a wrong hire | None. The free review comes first, and work starts once access is granted |
| Training | Yours to fund and keep current as the platforms change | Included. Certified on the platforms the work runs on |
| Tools | Licences bought and learned by you | The research, tracking and reporting tools are part of the engagement |
| Strategy | Set by whoever is available | Written into a scope after the review, with a target attached |
| Execution | Limited by one person's hours | Changes logged weekly, implemented directly where you give access |
| Reporting | Whatever the platform exports | A monthly report that opens with enquiries, not impressions |
| Account management | You manage the person | One named contact, and the founder in the monthly review |
| Scaling up or down | Another hire, or a redundancy | A scope change between sizes, month to month with thirty days notice |
| Ownership | Yours | Yours. Every account, page and file, including the day you leave |
Has this worked before
Every figure is read off the client's own account, with the screenshot beside it and the period stated. Open one for the full story.
Google Ads, retailMedia buying
6.74xreturn on ad spend
Google Ads, lead generationMedia buying
2.41Kconversions
Meta, lead generationMedia buying
£2.68cost per lead
Reviews
4.9 out of 5 from 22 published reviews
I have been in business long enough to know that every agency has a presentation about why they are different. That part doesn't interest me. What mattered to us was whether they understood our market and whether they would actually do the work after the meeting was over. So far, they've been practical, responsive and consistent. We discuss priorities, the team works on them, and we review what was done. I prefer that kind of relationship.
I am probably not the easiest person to build a landing page for because I change my mind constantly. First I wanted it minimal. Then more colour. Then less colour. Then I hated the headline. Then I wanted the old headline back. 😂 What I liked was that the team didn't get irritated or disappear every time I asked for another round of changes. We kept working through it until it finally felt like us.
My son said we needed SEO. I said fine, but I didn't want to hear about it every week. Mavix sorted the important stuff and kept it simple.
Photos are illustrative. Every quote is the client's own words.
Before you decide
Whatever you and we agree in writing before launch: a roofing estimate booked, a consultation with the right case type, a demo with a company of the right size. A lead that misses the criteria is not billed. The definition sits in the contract, not in a report.
Your trade, mostly. A booked legal consultation costs more to win than a booked spa appointment, so the price per qualified lead starts at $35 and rises with what the lead is worth, and the table above shows where each trade starts. Volume brings it down. The figure is fixed in writing before launch, and there is no setup fee.
A store sells by checkout, not by enquiry, so a price per lead does not fit. Stores are quoted a flat monthly fee after the review, against a return on ad spend target agreed in writing.
No. Ad spend goes to Google or Meta on your own card and your own account. The management is paid per qualified lead. If no qualified leads arrive, nothing is invoiced for management that month.
50 qualified leads in a month, or the next month is free. Agreed in writing before launch, against the qualification criteria you set. Miss the number and you pay nothing for the following month.
You flag it, we check it against the written criteria, and if it misses, it comes off the invoice. The risk of a bad lead sits with us, which is the point of the model.
Not always. If your customers search for what you sell, Starter is the honest starting point. Meta earns its place when the searches run out or when the product is something people do not know to search for yet.
You do, from day one. The account, the pixel, the audiences and the creative are yours, and they stay yours on the day you leave.
After the free review, against what a qualified lead is worth in your category, how much demand the searches carry, the state of the tracking, and whether the landing pages convert. It is quoted in writing with the criteria beside it, before anything runs.
Ad spend is separate from the price per lead and goes to Google or Meta on your own card. The review says what the searches in your category cost and what spend produces a sensible volume, so the budget is set on your numbers rather than a round figure.
Tracking is fixed in the first week and campaigns are rebuilt and launched inside the first three weeks, so the first qualified leads are usually billed inside the first month. The volume promise on the Growth size starts from month two.
The account stays yours, so nothing has to be rebuilt from scratch. Read access first for the review, then admin access, then the tracking is corrected before a campaign is touched. Campaign history is kept so the platform does not lose what it has learned.
A monthly report that opens with cost per qualified lead, the search terms read weekly with the negatives added, and a review with the founder. Your account manager is the person you email or call in between.
Month to month, with thirty days notice. Moving between Starter, Growth and Scale is a scope change, not a new contract, and the ad account, pixels and creative stay yours either way.
What happens if you say yes
Send the site and, where you are comfortable, access to the accounts. You get a written review and a price for the Growth size or whichever fits, and you keep both whether you hire us or not.
No obligation, and no automated follow-up sequence.
Free review
A 50% increase in 90 days, or you get a refund plus $1,000. Yours to keep whether you hire us or not.
