Blog topic
Running Google Ads and Meta ads without paying for the wrong clicks: account audits, Local Services Ads, what changed for European advertisers, and advertising in restricted categories.
Local Services Ads averaged $53 a lead against $104 for Google search ads in a 2026 benchmark, but you give up control. What a Texas trade should run first.
Read the postMeta cut its view windows on 12 January 2026 and EU users got a less personalised option. How to tell whether the ads dropped or only the reporting did.
Read the postA San Antonio store's Google Ads account reached 6.45x on ad spend at $4.77 per conversion. The five changes, in order, and two checks for your account.
Read the postSince January 2026 part of every European Meta audience is targeted on context alone. The six mistakes found most in EU accounts, and the order to fix them in.
Read the postWhat to check before you blame the agency or raise the budget: structure, matching, negatives, tracking and landing pages, in the order that finds waste.
Read the postWhat Google and Meta actually permit for CBD and hemp, which products qualify, and the channel mix that keeps working when a platform review goes against you.
Read the postA 28-row Google Ads audit covering tracking, search terms, structure, bidding, ads and landing pages, with the pass condition for each.
Read the postNext step
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