SEO case study · The deck reports the campaign period as three months of publishing with backlink work running alongside it
Page one for ABA therapy searches in Deerfield Beach
A pediatric therapy practice went from almost no keyword visibility to 99.6K search impressions in one of the hardest local healthcare categories.
1.72K
clicks
99.6K
impressions
12.5
average position
Measured over
The deck reports the campaign period as three months of publishing with backlink work running alongside it
What to notice
Search Console for the campaign period: 1.72K clicks, 99.6K impressions, a 1.7% click-through rate and an average position of 12.5. The impressions line is the visibility that did not exist before; the position line shows how close the pages sit to page one across every term, not only the ABA ones.
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Who My Favorite Therapists are
My Favorite Therapists provides pediatric therapy in Deerfield Beach, Florida, for children aged one to eighteen with autism and developmental delays. ABA, speech, feeding and occupational therapy, delivered in clinic, at home, at school and in the community.
Why marketing mattered
Parents looking for ABA, speech, feeding or occupational therapy search for the specific service in their own town. A practice that is not on that page one does not get the call, however good the care is.
- Service
- SEO
- Sector
- Pediatric therapy
- Period measured
- The deck reports the campaign period as three months of publishing with backlink work running alongside it
- Figures from
- The Search Console screenshot shown here is the one from the deck this client received
What was not working at My Favorite Therapists
The problem
One of the most competitive local healthcare categories there is, starting with almost no keyword visibility, no Deerfield Beach location pages and a backlink profile in single figures.
- Almost no keyword visibility in one of the most competitive local healthcare categories.
- No pages for Deerfield Beach, so nothing to rank for the local searches parents make.
- A backlink profile in single figures, which is not enough authority to hold a position.
Where things stood before the work began
The practice had four distinct services and no page that spoke to any of them locally. Referring domains were around ten. The deck records the starting position as almost no keyword visibility rather than as a click figure.
- ~10
- referring domains
- 0
- Deerfield Beach service pages
- 4
- services sharing one topic
What we found, and why we started there
The thinking
ABA, speech, feeding and occupational therapy are four different searches made by parents with four different worries, so treating them as one therapy topic was the first thing to undo. Each service got its own keyword research and its own local page. Content for parents came next, because a parent reads before they call. Links were built alongside, because the pages could not hold a position without authority behind them.
What the work set out to do
- Be visible locally in Deerfield Beach
- Reach page one for the therapy searches parents actually make
- Bring in parents searching for pediatric therapy rather than general traffic
- Build enough authority to hold those positions
How we did it, step by step
- 1
Keyword research across the four services separately
ABA, speech, feeding and occupational therapy are four different searches made by parents with four different worries. They were mapped separately rather than treated as one therapy topic.
- 2
A page for each service in the actual town
Applied Behavior Analysis, ABA therapy services, treatments, providers and centre pages, each written for Deerfield Beach and the areas around it, and linked to each other.
- 3
Six articles written for parents, not for search engines
What to expect at a first autism therapy session. Five signs a child may need help with speech. Five common misconceptions about ABA therapy. The kind of thing a parent reads at eleven at night before deciding to call somebody.
- 4
Authority built slowly
Referring domains from around ten to more than forty, and total links past a hundred, over the course of the engagement.
What got in the way
One of the most competitive local categories there is
The deck describes the category as one of the most competitive in local healthcare. A single-figure backlink profile could not hold a page one position, so links and content had to be worked on together.
What the numbers show
The result
99.6K
search impressions
99.6K impressions and 1.72K clicks in Search Console at an average position of 12.5, page one across the ABA therapy terms, and referring domains up from around 10 to over 40.
The practice is now visible on page one for the ABA therapy searches in its own town, in one of the most competitive local categories there is. The traffic arrives from parents looking for the specific service they need rather than from general interest, which is the difference between a busy analytics page and a ringing phone.
| Measure | Before | After |
|---|---|---|
| Referring domains | Around 10 | Over 40 |
| Total links | Not reported | Past 100 |
| ABA therapy searches | Almost no visibility | Page one |
| Search impressions | Not reported | 99.6K |
From the work to the outcome
- A page per service, per town
- Referring domains 10 to 40+
- Page one for ABA therapy terms
- Parents searching for the specific service
How to read this, and what it does not prove
Three months of publishing with link work running alongside, from the client’s own Search Console. Links and content were built together, so the result is the two combined.
Referring domains rose over the same period, and links and content were worked on together, so the two cannot be separated from each other here. The impressions and click figures are Search Console data rather than an estimate. The competitive claim about the category is our judgement, not a measurement.
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What you can take from this
Separate the services before you research them
Four therapies are four searches by four different parents. One combined page ranks for none of them.
Write for the parent at eleven at night
What to expect at a first session. Five signs a child may need help with speech. The articles that rank are the ones a parent reads before deciding to call.
Authority has to arrive with the content
Pages in a contested category do not hold a position on their own. Referring domains went from around ten to over forty alongside the publishing.