Case studies
Twenty-three stories across SEO, paid advertising and email. Each one walks from the problem to the plan, the work and the result, with the figures read straight off the account.
Certified across the platforms we buy on. 150+ businesses, 7 years.
The stories
Every card tells you where the business started, what was done, and what moved. Open one for the full story.
SEO Commercial coffee equipment
+146% organic clicks
A three-generation coffee business selling commercial espresso machines out of Miami was leaning on direct and referral traffic while the machine searches went to competitors. The product pages were rewritten for buyers and the missing leasing, rental and wholesale pages were built. Six months on, clicks had more than doubled and organic search was producing revenue for the first time.
Paid advertising Client not named at their request
6.74x return on ad spend
An online store was spending on searches it could not serve, and its conversion action was counting page views instead of orders, so every decision was being made on the wrong number. The tracking was fixed in week one before anything else was touched. The account then returned £31.4K in conversion value from £4.66K of spend.
Email marketing Client not named at their request
53.3% open rate
A business had a list it had mailed inconsistently, no authentication set up on its sending domain, and no idea how much of what it sent was arriving. Authentication was set up and the campaign was sent properly. Of 4,745 messages, 99.54% were delivered, 53.34% were opened and 3.12% were clicked, all three rated excellent by the platform.
SEO Pediatric therapy
99.6K search impressions
A pediatric therapy practice in Deerfield Beach was invisible for the searches parents make, with no location pages and a backlink profile in single figures. Each of its four therapies got its own local page, six articles were written for parents, and authority was built slowly. The practice now sits on page one for the ABA therapy terms in its own town.
Paid advertising Client not named at their request
2.41K conversions
A service business was buying clicks at a low average cost and turning almost none of them into enquiries worth answering. The account was restructured around the searches it could serve rather than the cheapest ones. Over the following month it produced 2.41K enquiries at £19.21 each from £46.3K of spend.
SEO Pet care, West Palm Beach
45.5% of engaged sessions are organic
A family-owned dog daycare and boarding facility in West Palm Beach was leaning on paid traffic to compete with national chains. Every service and every nearby town got its own page, the Google Business Profile was rebuilt, and tracking was connected before anything was judged. Organic is now the channel bringing the most engaged visits, ahead of both direct and paid.
Paid advertising Client not named at their request
£2.68 cost per lead
A local services business was running Meta ads with a lead form that filled with unusable enquiries and creative built around an offer the audience had no reason to care about. The offer and the creative were rebuilt. The campaign delivered 2,631 leads at £2.68 each across a reach of over two hundred thousand people, with the best ad set down at £0.77 per lead.
SEO Client not named
470K organic clicks in 12 months
An online home goods retailer had thousands of product pages and search traffic that went up and down without a pattern. From late November 2023 the category pages were rebuilt around the searches shoppers use. Over the full year the store took 470K clicks from 21.3M impressions, at an average position of 8.8.
SEO Client not named
326K organic clicks in 16 months
An HR software company was appearing in search around twelve thousand times a day and getting almost no clicks from it. From the end of January 2024, Mavix built a structure of pages for the long, specific questions buyers type. Across the sixteen months on the chart the site took 326K clicks from 9.77M impressions.
SEO Client not named
9.94K organic clicks in seven months
A construction management firm had been stuck at the same level of search traffic for months, behind longer-established competitors. From February 2024 its pages were reworked around the technical searches commercial clients use. Across the period it took 9.94K clicks from 406K impressions, and daily clicks roughly doubled.
SEO Client not named
4.58K organic clicks in six months
A dental clinic was barely visible for the treatments it most wanted to book, and search brought fewer than fifteen clicks a day. From 9 November 2024 the site was reworked around treatment searches and the local results. In six months it took 4.58K clicks from 250K impressions, and daily clicks passed 100.
SEO Client not named
1.81K organic clicks in six months
A martial arts academy spent the summer of 2024 close to invisible in search. From 1 October, pages were built for each class it teaches and for the neighbourhoods it serves. Over six months it took 1.81K clicks from 101K impressions, with the last weeks on the chart the strongest.
SEO Client not named
34.7K search impressions in three months
A local plumbing company hardly showed up in search and bought most of its leads. From around 24 September 2024 its pages were rebuilt for the jobs it does in the areas it covers. Daily impressions went from under 200 to about 1,000 in eight weeks. It is an early result, and the page says so.
SEO Client not named
1.81K organic clicks in three months
A real estate brokerage was publishing content and seeing no change in how often it appeared in search. From around 24 October 2024, groups of neighbourhood pages replaced the general articles. After five quiet weeks both lines rose sharply, to about 90 clicks and 9,000 impressions a day by mid December.
SEO Client not named
7,965 estimated organic visits a month
A financial advisory firm had almost no search traffic from 2016 to 2018, shut out by banks and financial publishers. From early 2019 the site was built into a deep resource on the subjects the firm advises on. By September 2022 Ahrefs estimated 7,965 organic visits a month. It took three years, and the chart shows every one of them.
SEO Client not named
+17% organic clicks in 28 days
An orthopaedic and sports injury clinic group had several pages covering the same treatments, so Google kept switching between them. Seven overlapping pairs were merged, titles were rewritten for patients, and FAQ markup went on 14 treatment pages. Clicks rose 17% in 28 days.
SEO Client not named
12.6 average position, up from 20.6
A freight forwarding consultancy ranked for explainer articles instead of the pages that take quote requests. Internal links were rebuilt to favour the service pages and 22 descriptions were rewritten. Average position went from 20.6 to 12.6. Clicks held level, and the page is honest about that.
SEO Client not named
+80% organic clicks in three months
An online pharmacy had 34 product pages sitting at positions 8 and 9. Links from its strongest pages were pointed at them, titles were rewritten around the condition treated, and medical markup was added. Clicks rose from 7.17K to 12.9K in three months.
SEO Client not named
859 organic clicks in three months
An education assessment software company had its whole product section marked "Discovered, currently not indexed". Thin pages were expanded, a sitemap was submitted and the blog was linked to the product pages. From 1 February 2026 clicks climbed from under five a day to more than forty.
SEO Client not named
20.1K organic clicks in seven months
A regional news site was shown in search millions of times at an average position of 4.6 and almost never clicked. Its titles were the site name and a date. The title rule was rebuilt, original local analysis was added to wire stories and mobile load time was fixed. Clicks rose from near zero to 20.1K.
SEO Client not named
+55% organic clicks in 28 days
A direct-to-consumer skincare brand used one templated description on every category page and had no product markup. Descriptions were rewritten one by one, product markup went on the top 85 products, and content was linked back to the main categories. Clicks rose 55% in 28 days.
SEO Client not named
27K organic clicks in two months
An exam preparation platform ranked in the top four with titles like "Practice Tests". Titles were rebuilt to name the exact exam, the session year and the outcome a candidate cares about, and FAQ markup went on 22 guide pages. In two months it took 27K clicks at a 38.4% click-through rate.
SEO Client not named
3.1M organic clicks in three months, up from 2.15M
A national property listings platform had thousands of filter-combination pages in Google's index and thin coverage of neighbourhood searches. Filter pages were closed to indexing, titles were rebuilt with location and listing counts, and 4,200 local search groups were given pages. Clicks rose from 2.15M to 3.1M year on year.
Not a list of statistics. Each page explains what was wrong, what was decided, what was done and what it produced, so you can judge whether the same approach fits you.
What was not working, and what it was costing.
What was found, what came first, and why.
What was changed on the account, step by step.
The figures, and the screenshot they came from.
The part that applies to a business like yours.
Before you read
The stories cover being invisible on Google, ads that bought clicks and no enquiries, a lead form full of the wrong people, and a list nobody trusted. Pick the one closest to yours.
Each story sets out the changes made on the account in the order they happened, from tracking and page rebuilds to offers, ad sets and sending domains.
Where the record supports it, the story follows the figure through to revenue, enquiries or bookings. Where it does not, it says so rather than guessing.
Yes. Every headline figure is legible in the screenshot beside it, exported from the client’s own Search Console, GA4, ads account or sending platform, with the period stated.
Three clients agreed to be named. The other twenty are not named, so they are described by what they sell and what the numbers show. Eight of those carry a chart that Mavix has marked up with shaded bands, and each of those pages says so.
It starts with a free written review of your site or accounts, which is the same first step every story on this page began with.
On camera
Four clients, four industries, one thing in common: the number moved and they said so on camera.
It is the best long-term investment we have made in the company, full stop.
Ahmed · Business owner · SEO
The cost per lead from organic is a fraction of what we pay on ads, and that math gets better every month.
Sandra · Founder · SEO
People can book a table without calling during the dinner rush. My host actually thanked me.
Aaliyah · Restaurant owner · Website
These tech geeks know the Facebook analytics and the data and the pixels and all that stuff that makes a musician’s head explode.
David · The Wankers · Social ads
Reviews
4.9 out of 5 from 22 published reviews
I have been in business long enough to know that every agency has a presentation about why they are different. That part doesn't interest me. What mattered to us was whether they understood our market and whether they would actually do the work after the meeting was over. So far, they've been practical, responsive and consistent. We discuss priorities, the team works on them, and we review what was done. I prefer that kind of relationship.
I am probably not the easiest person to build a landing page for because I change my mind constantly. First I wanted it minimal. Then more colour. Then less colour. Then I hated the headline. Then I wanted the old headline back. 😂 What I liked was that the team didn't get irritated or disappear every time I asked for another round of changes. We kept working through it until it finally felt like us.
My son said we needed SEO. I said fine, but I didn't want to hear about it every week. Mavix sorted the important stuff and kept it simple.
Photos are illustrative. Every quote is the client's own words.
Elsewhere in the library
Where the rules, the buying cycle or the ad policies genuinely differ.
Thirty industry pages
What drives the number, what is included, and what is not.
What drives the number
Your account
Send your site and whatever access you are comfortable with, and you get a written review of what is actually happening in your accounts, the same first step every story here began with.
Free, written by a person, yours to keep either way.
Free review
A 50% increase in 90 days, or you get a refund plus $1,000. Yours to keep whether you hire us or not.
