Site health
Technical SEO does not make a page rank. It removes the reasons a page cannot. The most common finding on the sites audited here is pages that were never in the index in the first place, and no amount of content fixes that. The audit exists to say which situation you are in before you spend on the wrong thing.
What we report on
Certified across the platforms we buy on. 150+ businesses, 7 years.
SEO: get found by people who are ready to buy.
1We find what your buyers actually type.
Tap a step to see it again.
Fit
Worth reading before the rest of the page. If the right-hand column describes you, the honest answer is that this is not the service to buy.
This is for you if
This is not for you if
If you are on the right-hand side, say so in the form anyway. We will tell you what we would do in your position, which costs you nothing and costs us fifteen minutes.
Industries with their own page, each with what goes wrong in search, paid and email for that trade.
Discovered but not indexed, crawled but not indexed, excluded by a noindex tag left over from staging. A page that is not in the index cannot rank for anything, and this is the single most common blocker found on the sites audited here.
Canonical tags pointing at the wrong URL, parameter variants creating duplicates, pagination confusing crawlers, trailing-slash and non-slash versions both serving. One template decision multiplies across thousands of URLs.
Redirect chains, redirects to the homepage, lost pages that used to carry links. Traffic drops after a relaunch and gets blamed on the algorithm. On the sites seen here it has almost always been the migration.
It can stop a page being invisible. It cannot make an unremarkable page outrank a better one.
That distinction matters commercially, because technical work is easy to sell and easy to over-buy. A site with a genuine indexation problem gets a step change from two weeks of work. A technically clean site gets a slightly faster technically clean site, and an invoice.
The audit exists to tell you which of those you are before you commit a budget.
Indexation first. A page not in the index earns nothing. Everything else is theoretical until this is resolved, and on the sites audited here it is the most common blocker by a distance.
Duplication and canonicals second. Splitting one page’s signals across three URLs weakens all three. One template mistake does this to every page on the site at once.
Redirects and internal links third. Recovering authority the site already has is cheaper than earning new authority. A migration that sent old URLs to the homepage threw that authority away, and a redirect map gets it back.
Performance fourth. Real user metrics, on mobile, on the pages that matter. Google publishes the thresholds: 2.5 seconds for Largest Contentful Paint, 200 milliseconds for Interaction to Next Paint, 0.1 for Cumulative Layout Shift, assessed at the 75th percentile of real visits over 28 days.
Structured data last. It is the least load-bearing item on the list, and the most visible in a report, which is why some audits run this list in reverse.
A prioritised list. Each line says what is broken, what it is costing, and what the fix involves. If you have developers, each item is also a ticket they can action without a meeting. If you do not, the fix gets made here and verified afterwards.
Then a plain answer to the only question that matters: whether technical work is what is holding this site back. Sometimes it is not, and that gets said in week one rather than in month three.
A perfect Lighthouse score is not a goal. Core Web Vitals are pass or fail, measured on real users, and a page that passes at 90 is not beaten by one that passes at 99.
Schema does not move rankings. It can change how a result looks, and it costs little, so it gets done, and nothing is built on it.
And if you are about to redesign, the cheapest technical work you will ever buy is the URL inventory and redirect map made before launch. Almost every large unexplained traffic drop that has arrived here was a migration, and almost all of that damage was preventable.
Remove the reasons a page cannot rank. Then go and earn the ranking.
Not a list of capabilities. This is the work that happens on your site and in Search Console, and the monthly report can be held against every line of it.
Every URL crawled, status codes recorded, indexation status compared against what should be indexed. The gap between those two lists is usually where the immediate wins are.
One canonical version per page, robots rules that do not block anything important, and sitemaps containing only canonical, indexable URLs that return 200. No redirects, no 404s, no noindex pages in the sitemap.
Chains collapsed, broken internal links fixed, orphan pages connected. Where a migration lost equity, the mapping is rebuilt and the redirects corrected.
Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift measured on real pages against Google's published thresholds of 2.5 seconds, 200 milliseconds and 0.1, with the specific causes identified: images, fonts, JavaScript, third-party scripts. Mobile treated as the primary experience.
Organization, Breadcrumb, Article and FAQ where the page genuinely qualifies. Schema does not move rankings and no claim is made that it does. It can affect how a result is presented, which is worth having and costs little.
Semantic HTML, real links rather than JavaScript click handlers, meaningful headings, visible text for important information. This is what makes a site legible to search crawlers and to browser agents alike.
How long it takes
Nobody can tell you in advance what your account will do. What can be said in advance is what will have happened by when.
Full site crawl, Search Console and log analysis where available, Core Web Vitals field data. The output is a prioritised list, not a tool dump: what is broken, what it costs you, and what fixing it involves.
Indexation problems first, because a page that cannot be indexed cannot earn anything. Then canonicals, redirects and internal links. These are usually the fixes with the shortest time to visible effect.
Core Web Vitals work, template-level fixes that resolve issues at scale, structured data, and the internal link graph rebuilt properly.
Technical health degrades quietly every time the site is edited. Monthly crawls and coverage monitoring catch a regression in weeks rather than after a traffic drop.
Rankings are an activity. These are the things that should change in the business as a result, and each one has a number in Search Console or analytics that either moved or did not.
The audit is a prioritised list: what is broken, what it is costing, and what the fix involves. A 200-page crawl export is data, and data is not a finding.
Where there is access the fix gets made. Where there is a development team the ticket is written in enough detail to action without a meeting, and the fix is verified afterwards.
A technically clean site with nothing worth ranking gets a tidy site and no new traffic from this work. The audit says so in week one, before a budget is committed.
Proof
Every figure below is legible in the screenshot beside it, and every card says what the numbers do not establish.
HR software company, SEOSEO
326Korganic clicks in 16 months
Orthopaedic clinic group, SEOSEO
+17%organic clicks in 28 days
Freight forwarding consultancy, SEOSEO
12.6average position, up from 20.6
Online pharmacy, SEOSEO
+80%organic clicks in three months
Education software company, SEOSEO
859organic clicks in three months
Regional news site, SEOSEO
20.1Korganic clicks in seven months
Exam preparation platform, SEOSEO
27Korganic clicks in two months
National property listings platform, SEOSEO
3.1Morganic clicks in three months, up from 2.15M
A 50% increase in organic traffic, keyword rankings or direct enquiries within 90 days of the engagement starting.
On camera
Four clients, four industries, one thing in common: the number moved and they said so on camera.
It is the best long-term investment we have made in the company, full stop.
Ahmed · Business owner · SEO
The cost per lead from organic is a fraction of what we pay on ads, and that math gets better every month.
Sandra · Founder · SEO
People can book a table without calling during the dinner rush. My host actually thanked me.
Aaliyah · Restaurant owner · Website
These tech geeks know the Facebook analytics and the data and the pixels and all that stuff that makes a musician’s head explode.
David · The Wankers · Social ads
Reviews
4.9 out of 5 from 22 published reviews
I have been in business long enough to know that every agency has a presentation about why they are different. That part doesn't interest me. What mattered to us was whether they understood our market and whether they would actually do the work after the meeting was over. So far, they've been practical, responsive and consistent. We discuss priorities, the team works on them, and we review what was done. I prefer that kind of relationship.
I am probably not the easiest person to build a landing page for because I change my mind constantly. First I wanted it minimal. Then more colour. Then less colour. Then I hated the headline. Then I wanted the old headline back. 😂 What I liked was that the team didn't get irritated or disappear every time I asked for another round of changes. We kept working through it until it finally felt like us.
My son said we needed SEO. I said fine, but I didn't want to hear about it every week. Mavix sorted the important stuff and kept it simple.
Photos are illustrative. Every quote is the client's own words.
Questions
SEO for businesses that want calls, not a traffic chart. We find the searches with money behind them, fix the pages that should win them, and report enquiries.
Ecommerce SEO for online stores: control over faceted URLs, category pages built to rank and sell, product copy that is yours, and revenue per visitor reported.
Work it out yourself
Do it yourself first
Check the figures
Run the checks
Read next
In your industry
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A 50% increase in 90 days, or you get a refund plus $1,000. Yours to keep whether you hire us or not.
