Paid ads
The underperforming ads accounts opened here have had the same three things wrong, and none of them was bid strategy. The wrong search terms, a landing page answering a different question, and a conversion counting something that was never an enquiry. The most common discovery is a conversion firing on a thank-you page view, so every bid strategy had been aimed at a number that was not a customer.
What we report on
Certified across the platforms we buy on. 150+ businesses, 7 years.
Fit
Worth reading before the rest of the page. If the right-hand column describes you, the honest answer is that this is not the service to buy.
This is for you if
This is not for you if
If you are on the right-hand side, say so in the form anyway. We will tell you what we would do in your position, which costs you nothing and costs us fifteen minutes.
Industries with their own page, each with what goes wrong in search, paid and email for that trade.
A conversion action firing on a page view or a button click means every automated bidding strategy in the account has been optimising toward something that is not a customer. This is the single most common finding, and it invalidates everything downstream of it.
Broad match plus a thin negative list means budget going to jobs you do not do, areas you do not cover and people who were researching rather than buying. The search terms report answers this in twenty minutes and is rarely opened.
Emergency and planned purchases arrive through different searches, convert through different mechanisms and are worth very different amounts. Sending both to the homepage loses both.
The cheapest cost per lead is usually the worst lead. Without values fed back from the CRM the account cannot tell the difference, so it buys more of the wrong thing every week.
PPC here means paid search wherever the searches are: Google, and Microsoft Ads where your audience actually uses Bing, which in some B2B and older demographics is a larger share than people expect. The work is the same on both: read the search terms, fix the tracking, match the page to the search, then let the bidding learn from data that means something.
If you only care about Google, the Google Ads page covers whether that platform suits your business and Google Ads management covers the weekly work. If the budget also needs to reach people who are not searching yet, that is media buying.
Fix what the account counts as a conversion. Everything else is downstream of that.
Not a list of capabilities. This is the work that happens inside the ad account every week, and the invoice and the report can both be held against it.
Conversion actions rebuilt to fire on real enquiries, offline conversions imported from the CRM where you have one, and values attached so the account can tell a good lead from a cheap one. This is week one, every time.
A full read of the last 90 days of search terms, the wasted spend added up in currency rather than percentage, and a negative structure that stops it. Then repeated monthly, because it does not stay fixed.
Campaigns split by intent and by margin rather than by whatever the account grew into. Emergency separated from planned, high-value separated from filler, geography separated where the economics differ.
Built and tested as part of the engagement rather than sold as a separate project. A page that answers the query it was clicked from is the cheapest conversion rate improvement available.
Ad copy tested against the objection rather than the keyword, plus the full asset set, which is free inventory most accounts leave half configured.
Spend shifted into the weeks demand actually exists instead of held flat across the year, which systematically underspends the peak and overspends the trough.
How long it takes
Nobody can tell you in advance what your account will do. What can be said in advance is what will have happened by when.
Account audit, wasted spend quantified, conversion actions rebuilt. You get the audit document whether you continue or not.
Campaigns rebuilt around intent and margin, negatives applied, landing pages assigned. Cost per enquiry usually moves inside the first month because the change takes effect immediately.
Pages built for the highest-value intents, ad copy tested against objections. This is where conversion rate moves rather than cost per click.
Offline conversions flowing back from the CRM, values attached, bidding given something real to optimise toward. Then weekly search term work and monthly structural review.
Impressions and clicks are what the platform sells. These are the things that should be different in the business afterwards, each one measurable in the account or the CRM.
A percentage fee pays the agency more when you spend more, which is exactly the wrong incentive when the correct advice is often to spend less on a campaign that is not working.
No account gets optimised here while its conversion data is wrong, because that only makes it wrong faster. If that means a first month with no visible optimisation work, that is what the first month is.
Your ad account stays yours, spend is billed to your card rather than through an agency, and you keep the history if you leave.
A price per qualified lead, agreed in writing against your criteria before launch, with no monthly retainer and no percentage of spend. The audit says how much rebuilding the account needs and what a lead is worth in your category, which is what sets the price.
No lock-in, month to month. Paid moves fast, so you will know inside the first few weeks whether it is working.
A lead that misses the agreed criteria is not billed, and if the month falls short of the agreed volume the following month is free. Paid search is also the one channel where a bad month is visible within days rather than months, so you get told to stop before a budget runs into a market that is not there.
Google Ads
6.74x
return on ad spend
£31.4K conversion value from £4.66K spend, at £15.87 per conversion.
Google Ads
2,410
conversions at £19.21 each
£46.3K spend at a £0.57 average cost per click.
Google Ads
188K
clicks from 14.4M impressions
£59.7K spend at £16.11 per conversion.
Real accounts, anonymised by client agreement. Currency as recorded in the account. Movement varies by market, budget and starting position.
Proof
Every figure below is legible in the screenshot beside it, and every card says what the numbers do not establish.
Google Ads, retailMedia buying
6.74xreturn on ad spend
A 50% increase in organic traffic, keyword rankings or direct enquiries within 90 days of the engagement starting.
On camera
Four clients, four industries, one thing in common: the number moved and they said so on camera.
It is the best long-term investment we have made in the company, full stop.
Ahmed · Business owner · SEO
The cost per lead from organic is a fraction of what we pay on ads, and that math gets better every month.
Sandra · Founder · SEO
People can book a table without calling during the dinner rush. My host actually thanked me.
Aaliyah · Restaurant owner · Website
These tech geeks know the Facebook analytics and the data and the pixels and all that stuff that makes a musician’s head explode.
David · The Wankers · Social ads
Reviews
5.0 out of 5 from 2 published reviews
Mavix ran our Google Ads and looked after the tracking behind them. Before, we were paying for clicks we could not trace to an order. They rebuilt the conversion tracking first, then moved the budget onto the searches that were actually buying, and the cost per order came down and stayed down. Straightforward people to work with, and the monthly report opens with the number I care about.
Thank you so much for your support over the past year. We got great results from your professional SEO work. Please keep good results continuing in 2026, and we wish we can get more good results from the US market this year.
Questions
Media buying across Google, Meta and Microsoft, run as one budget against one cost per qualified lead. No retainer: you pay per lead that meets the criteria you set.
An SEO agency that reports enquiries and cost per enquiry, splits branded from non-branded from month one, and refunds every fee plus $1,000 if the target is missed.
Google Ads priced per qualified lead. A straight answer on whether the searches exist, what a click costs you, and an account aimed at enquiries you would take.
Work it out yourself
Do it yourself first
Run the checks
Take the file
In your industry
Free review
A 50% increase in 90 days, or you get a refund plus $1,000. Yours to keep whether you hire us or not.
