By condition or symptom
A named condition, a symptom, a treatment name. The largest volume, informational at first, and won by the clinic whose page answers the question properly.
Healthcare
Healthcare marketing that stays inside the rules and counts patients
A patient searching for a treatment is comparing clinics on trust, availability and price before they book, and the advertising platforms restrict what a clinic can say and track while they do it. Healthcare marketing is decided by getting both right: the page that earns the booking, and the setup that does not put the practice at risk.
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Certified across the platforms we buy on. 150+ businesses, 7 years.
Marketing does not behave the same way here.
Healthcare marketing carries constraints that most industries never meet. The advertising platforms restrict personalised health targeting, certain claims and certain categories, and a standard tracking pixel on a booking page can transmit information about a person's health to a third party, which is a compliance event before it is a measurement problem.
On top of that, patients search by condition and by treatment rather than by clinic, they compare on availability, price and reviews, and they book by phone as often as by form.
The work has to be built condition by condition and treatment by treatment, inside the rules, with tracking designed to count bookings without capturing what the booking was for, and reported in new patients rather than in clicks.
How your customers actually search.
By treatment and price
Treatment cost, treatment near me, private consultation. Commercial searches by a patient who has decided what they need and is choosing where.
By trust and availability
Reviews, practitioner qualifications, how soon an appointment is possible. Checked before booking, often across several clinics.
How an enquiry becomes a customer.
Different intents take different routes. Serving all of them with one page is the most common structural mistake in this industry.
- Condition pages read, a treatment page visited, a call or a booking request, an appointment.
- Price and availability compared across clinics, then a booking with the one that answers fastest.
- A first consultation, a treatment plan, and follow-up appointments that are worth more than the first.
- No condition or treatment pages, so the practice cannot rank for anything a patient types.
- Practitioner qualifications and experience missing from the site, which is the trust signal a patient looks for.
- Booking only by phone, with calls untracked, so nobody knows which page produced which patient.
- Tracking that sends health-related page views to advertising platforms, a compliance risk the practice does not know it carries.
- A campaign per treatment, inside the platform rules, landing on a page for that treatment.
- Call tracking and booking tracking set up so a patient can be counted without the reason being recorded.
- Negatives against jobs, training, free clinics and public health searches, which absorb healthcare budgets.
- Remarketing built the way the rules allow, rather than the way most agencies run it.
- Appointment reminders and recalls, which reduce missed appointments and fill the diary at no cost.
- Follow-up after a first consultation, since the treatment plan is worth far more than the first visit.
What the report should lead with.
- New patients by treatment and by source
- Cost per new patient, not cost per click
- Booking rate from condition and treatment pages
- Missed call rate during opening hours
- Repeat appointments and treatment plan completion
Proof
The closest accounts we have published.
Two healthcare providers: an orthopaedic clinic group, not named, and a pediatric therapy practice.
Orthopaedic clinic group, SEOSEO
+17%organic clicks in 28 days
- 4.56Kclicks, from 3.9K
- 66.3Kimpressions, from 52.5K
- 7.2average position, from 7.3
My Favorite TherapistsSEO
99.6Ksearch impressions
- 1.72Kclicks
- 99.6Kimpressions
- 12.5average position
On camera
Four clients on camera, in their own words.
Four clients, four industries, one thing in common: the number moved and they said so on camera.
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It is the best long-term investment we have made in the company, full stop.
Ahmed · Business owner · SEO
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The cost per lead from organic is a fraction of what we pay on ads, and that math gets better every month.
Sandra · Founder · SEO
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People can book a table without calling during the dinner rush. My host actually thanked me.
Aaliyah · Restaurant owner · Website
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These tech geeks know the Facebook analytics and the data and the pixels and all that stuff that makes a musician’s head explode.
David · The Wankers · Social ads
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Questions from this industry.
01 Can a clinic run Google and Meta ads?
Yes, inside the rules. Certain categories need certification, certain claims are prohibited, and personalised health targeting is restricted. A campaign built by somebody who has read the current policy runs. A campaign built by somebody who assumed gets the account suspended.
02 Is our website tracking a compliance risk?
It can be. A standard pixel on a page about a condition or on a booking confirmation can transmit health-related information to a third party. The tracking should count a booking without recording what it was for, and that is a first-week fix on every healthcare account.
03 What should a clinic put on its website?
A page per condition and per treatment, the practitioners with their qualifications, prices or price brackets, availability, reviews, and a way to book that works on a phone. That is what a patient compares, and a clinic missing any of it is not shortlisted.