SEO case study · 22 January to 23 March 2026
27K search clicks and a 38% click rate for an exam preparation platform
The platform already ranked near the top. Naming the exact exam and year in every title turned far more of those appearances into visits.
70.1K
impressions
38.4%
click-through rate
3.9
average position
Measured over
22 January to 23 March 2026
What to notice
The top row reads 27K clicks, 70.1K impressions, 38.4% click-through rate and position 3.9. The two lines run almost on top of each other, which is what a very high click rate looks like.
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Who the business is
An online platform that prepares candidates for competitive entrance exams. It is not named here, so it is described by its trade and by what the screenshot shows.
Why marketing mattered
A candidate searches for one paper in one year. The result that names it exactly is the one they open.
- Service
- SEO
- Sector
- Exam preparation platform, SEO
- Period measured
- 22 January to 23 March 2026
- Figures from
- A Search Console performance screenshot for the account
What was not working
The problem
An exam preparation platform that ranked well and used generic titles. Candidates search for a specific exam, year and paper, and the titles named none of them.
- Titles were generic and did not name the exam session or year.
- Competitors captured searches early in the week that the site had no content for.
- Exam guide pages had no FAQ markup.
Where things stood before the work began
When the work began the click-through rate was around 22% to 24%, already strong for the position, with generic titles across the exam pages.
What we found, and why we started there
The thinking
The best-performing titles on the site were the specific ones. That pattern was applied to every exam page, and the weekday gaps in the search data showed which content was missing.
How we did it, step by step
- 1
Titles rebuilt for every exam page
Each title now leads with the exact exam name, the session year and a specific outcome such as the pass mark or a format change.
- 2
Content for the early-week gaps
Search data showed dips on Mondays and Tuesdays where competitors were being chosen. Content was published for those searches ahead of the next exam cycle.
- 3
FAQ markup on 22 guide pages
The questions Google shows for each exam search were answered on the page and marked up.
What the numbers show
The result
27K
organic clicks in two months
27K clicks from 70.1K impressions between 22 January and 23 March 2026, at an average position of 3.9. The click-through rate is 38.4%, and both lines are at their highest at the end of the chart.
From the work to the outcome
- Exact exam and year in titles
- More of each appearance clicked
- 70.1K impressions
- 27K clicks
How to read this, and what it does not prove
About two months of Search Console totals, 22 January to 23 March 2026. The starting click rate of 22% to 24% comes from the account notes, not from this screenshot.
Exam searches follow the exam calendar, so part of the rise through March will be the season. The screenshot is a photograph of a screen. A click-through rate this high usually means many searches include the platform or exam by name. The client is not named, so a reader cannot check the screenshot against the account. It is one account with no control group: it shows what happened alongside the work, and it cannot show how much of that the work caused.
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What you can take from this
Be as specific as the searcher
If people search for a year and a paper, the title needs the year and the paper.
Copy your own best titles
Find the pages with the highest click rate and apply their pattern to the rest.
Look for the days you lose
A regular weekly dip can mean a competitor has content you do not.