Electrician marketing statistics for 2026, each with its source
29 US electrician marketing statistics for 2026: jobs, review habits, Google Ads costs and electrical fire data, each linked to the source it came from.
Three numbers frame electrician marketing in the US in 2026. The trade employed 821,000 electricians in 2025 (BLS). An electrician’s search ad click cost a median $12.18 (LocaliQ). And electrical malfunctions caused an estimated 23,700 residential building fires in 2023 (US Fire Administration).
Every figure on this page was opened at its publisher and checked before it was used. Each one carries its year, its geography and what it measures. Where a number covers home services or local businesses in general, the row says so.
The short version
- The US had 821,000 electricians in 2025, and BLS projects 9 percent growth from 2025 to 2035 with about 72,700 openings a year.
- In the BrightLocal 2026 survey of 1,002 US adults, 97 percent read reviews for local businesses and 68 percent require four or more stars.
- Electricians paid a median $12.18 a click in the LocaliQ 2025 benchmarks, the second highest of 16 home services categories.
- The median electrician lead cost $93.69 in the same US report, because 9.08 percent of clicks became a lead.
- The US Fire Administration estimates 23,700 residential building fires from electrical malfunction in 2023, with $1.5 billion in losses.
- 26 percent of US households used electricity as their only energy source in 2020, according to the EIA.
How big is the US electrical trade?
About 821,000 people worked as electricians in the US in 2025. That count comes from the Bureau of Labor Statistics, which projects 9 percent growth by 2035 (BLS).
| Statistic | Figure | Source and year |
|---|---|---|
| Electricians employed in the US | 821,000 | BLS Occupational Outlook Handbook, 2025 |
| Median annual pay | $63,190 | BLS Occupational Outlook Handbook, May 2025 |
| Projected employment growth | 9% | BLS Occupational Outlook Handbook, 2025 to 2035 |
| Projected job openings each year | About 72,700 | BLS Occupational Outlook Handbook, 2025 to 2035 average |
| Share employed by electrical and other wiring installation contractors | 66% | BLS Occupational Outlook Handbook, 2025 |
| Share who are self-employed | 7% | BLS Occupational Outlook Handbook, 2025 |
| Private establishments, all specialty trade contractors (not electrical alone) | 597,918 | BLS Industries at a Glance, first quarter 2026 |
BLS counts workers here, and it does not count companies. The figure includes electricians in factories and on commercial sites as well as those who work in homes. Two in three work for electrical contractors, which are the businesses that buy marketing.
The last row is the only count of businesses in this table, and it is wider than the trade. BLS counts 597,918 private establishments across all specialty trade contractors (BLS Industries at a Glance). For how firm and establishment counts differ, see our post on US small business counts by market.
Photo: Bulat843 on Pexels.
How do customers find and choose an electrician?
They read reviews first. In the BrightLocal Local Consumer Review Survey 2026, 97 percent of US consumers said they read reviews for local businesses (BrightLocal). The survey used a panel of 1,002 US adults and was published in February 2026.
| Statistic | Figure | Source and year |
|---|---|---|
| Consumers who read reviews for local businesses | 97% | BrightLocal, 2026, US adults, all local businesses |
| Consumers who use Google for local business reviews and recommendations | 71% | BrightLocal, 2026, US adults, all local businesses |
| Consumers who use ChatGPT and other AI tools for the same job | 45% | BrightLocal, 2026, US adults, all local businesses |
| Consumers who will only use a business with four or more stars | 68% | BrightLocal, 2026, US adults, all local businesses |
| Consumers who will not use a business with fewer than 20 reviews | 47% | BrightLocal, 2026, US adults, all local businesses |
| Consumers who look for reviews written in the last three months | 74% | BrightLocal, 2026, US adults, all local businesses |
| Consumers who expect the owner to respond to reviews | 89% | BrightLocal, 2026, US adults, all local businesses |
These figures cover local businesses in general. They are not specific to electrical, and BrightLocal does not break them out by trade. We include them because an electrician is chosen the same way: a search, a rating and a few recent reviews.
Read the 20 review row with the three month row. A company with 200 old reviews can still fail the recency test. The local SEO for electricians page covers the profile and review work, and what local SEO costs in 2026 covers the price.
What do Google Ads cost for electricians?
Electricians paid a median $12.18 a click and $93.69 a lead (LocaliQ). The click is the second most expensive of 16 home services categories, behind painting at $13.74.
| Statistic | Figure | Source and year |
|---|---|---|
| Click-through rate, electricians and electrical contractors (median) | 5.15% | LocaliQ, 2025 report, US |
| Cost per click, electricians and electrical contractors (median) | $12.18 | LocaliQ, 2025 report, US |
| Conversion rate, electricians and electrical contractors (median) | 9.08% | LocaliQ, 2025 report, US |
| Cost per lead, electricians and electrical contractors (median) | $93.69 | LocaliQ, 2025 report, US |
| Cost per lead, all home services (median) | $90.92 | LocaliQ, 2025 report, US |
| Home services businesses whose cost per lead rose year over year | 69% | LocaliQ, 2025 report, US |
An expensive click does not have to mean an expensive lead. Electricians convert 9.08 percent of clicks, above the 7.33 percent median for home services. So the lead costs $93.69, close to the $90.92 median for the whole group.
LocaliQ says the report covers 3,211 US search campaigns on Google Ads and Microsoft Ads. It also says its “averages” are medians, and that each category holds at least 103 campaigns. LocaliQ’s newer 2026 report for all industries puts the wider Home and Home Improvement category at $8.33 a click (LocaliQ).
For what a click costs across other industries, read how much Google Ads cost in 2026. The cost per lead benchmarks post explains why a cheap click can still mean an expensive lead. If paid search is your next step, the Google Ads for electricians page shows how we would set it up.
Photo: Aizat Ramlan on Pexels.
What do customers pay, and when do they buy?
Electrical work in homes is bought for safety, for age and for new loads. The US Fire Administration estimates 23,700 residential building fires from electrical malfunction in 2023 (US Fire Administration).
| Statistic | Figure | Source and year |
|---|---|---|
| Residential building fires caused by electrical malfunction | 23,700 | US Fire Administration, US, 2023 |
| Deaths in those fires | 305 | US Fire Administration, US, 2023 |
| Injuries in those fires | 800 | US Fire Administration, US, 2023 |
| Dollar loss in those fires | $1,501,600,000 | US Fire Administration, US, 2023 |
| Change in that dollar loss over ten years | Up 28% | US Fire Administration, US, 2014 to 2023 |
| Households using electricity as their only energy source | 26% | EIA, Residential Energy Consumption Survey, US, 2020 |
| Electric vehicles as a share of new light-duty vehicle sales | 9.6% | Alliance for Automotive Innovation, US, full year 2025 |
| Fire and lightning as a share of homeowners insurance losses | 21.6% | Triple-I, from ISO data, US, 2023 |
| Median age of owned homes | 41 years | US Census Bureau, American Housing Survey, 2021 |
The fire figures are national estimates for residential buildings (US Fire Administration). Over 2014 to 2023 the number of these fires rose 2 percent while the dollar loss rose 28 percent. The insurance row covers all fire and lightning losses, and electrical faults are only one cause (Triple-I).
The all-electric and electric vehicle rows show where new load comes from. The EIA counted 32.25 million all-electric homes in 2020 (EIA). None of these sources publishes a typical price for a panel upgrade or a rewire. We found price figures only on contractor and lead seller sites with no stated sample, so we left them out.
What does this mean for your marketing?
This section is our reading of the figures above. It is Mavix’s view, and none of the sources says it.
The review figures point at the cheapest work first. If 47 percent of consumers skip a business with fewer than 20 reviews, a thin profile loses calls before any ad runs. Ask for a review after every completed job, and answer each one.
Paid search in this trade has a costly click and a fair lead price. At $12.18 a click, wasted searches hurt fast. We would keep ad money on panel, rewiring and charger searches and exclude job seekers and do-it-yourself questions. The electrician SEO work covers those questions, where a click costs nothing.
The safety figures give you something useful to publish. With the median owned home at 41 years old, wiring age is a fair reason for a homeowner to ask for an inspection.
Put your own numbers into the lead generation calculator before setting a budget. The benchmark tells you what a lead costs across the trade. Your close rate and job value tell you what you can pay for one. Our marketing for electrical contractors page sets out where we would start.
What these figures do not tell you
- The review figures are from a survey of 1,002 US adults about local businesses of every kind. BrightLocal does not publish a electrical breakdown.
- The Google Ads figures are medians from one company’s client campaigns. Your metro, your service mix and your landing page can put you well above or below them.
- The benchmark report is the 2025 edition. It covers campaigns that ran between April 2024 and March 2025, so prices may have moved since.
- The BLS establishment count covers every specialty trade contractor, from painters to concrete crews. It is a ceiling for the trade, and we do not quote a share.
- None of these sources measures how many jobs a marketing channel produces for a single company. Only your own call and form records can show that.
Last checked against the sources on 2026-10-02.
The bottom line
The electrician numbers describe a trade of 821,000 workers, with a costly click and a lead price near the home services median. Published medians tell you the going rate. Your own records of calls, booked jobs and job value tell you whether that rate works for your company.
Questions people ask about this
How many electricians are there in the US?
BLS counted 821,000 electricians in 2025. It projects 9 percent growth from 2025 to 2035, with about 72,700 openings a year. In 2025, 66 percent worked for electrical contractors and 7 percent were self-employed.
How much does an electrician lead cost on Google Ads?
The LocaliQ 2025 home services benchmarks put the median at $93.69 for electricians and electrical contractors. That is a US median from campaigns that ran between April 2024 and March 2025. Your own figure depends on your metro and on what you count as a lead.
What is the average cost per click for electrician ads?
The median was $12.18 in the LocaliQ 2025 report on 3,211 US home services search campaigns. Only painting was higher, at $13.74. The median across all home services in that report was $7.85.
How many reviews does an electrician need?
No source gives an electrician figure. Across local businesses in general, 47 percent of US consumers told BrightLocal they will not use a business with fewer than 20 reviews. In the same 2026 survey, 74 percent look for reviews from the last three months, so recent reviews count as much as the total.
How many house fires are caused by electrical faults?
The US Fire Administration estimates 23,700 residential building fires from electrical malfunction in 2023. Those fires caused 305 deaths, 800 injuries and about $1.5 billion in losses. Over 2014 to 2023 the dollar loss rose 28 percent.
How many US homes are all-electric?
26 percent of US households used electricity as their only energy source in 2020. That is 32.25 million of 123.53 million homes in the EIA Residential Energy Consumption Survey. Florida had the largest share, at 77 percent of homes.
Are these statistics specific to electricians?
The employment, fire and Google Ads figures are. The review figures are for local businesses of every kind, and the establishment count covers all specialty trade contractors. Each table row says which is which, so you can quote the right scope.
Sources for every number on this page
- Electricians, US Bureau of Labor Statistics, Occupational Outlook Handbook, 2025 data.
- Residential building electrical malfunction fire trends (2014 to 2023), US Fire Administration.
- Over one-quarter of U.S. households use electricity as the only source of energy, US Energy Information Administration, 12 July 2022.
- Electric vehicle data release for the fourth quarter of 2025, Alliance for Automotive Innovation, 25 March 2026.
- Facts and Statistics: Homeowners and renters insurance, Insurance Information Institute, ISO data for 2019 to 2023.
- Cost of Improving and Maintaining Older Homes Higher for New Owners, US Census Bureau, 12 October 2023, American Housing Survey 2021.
- Local Consumer Review Survey 2026, BrightLocal, published February 2026, 1,002 US adults.
- 2025 Search Ad Benchmarks for Home Services, LocaliQ, 3,211 US campaigns from April 2024 to March 2025.
- Search advertising benchmarks, 2026 edition, LocaliQ, Home and Home Improvement row.
- Specialty Trade Contractors: NAICS 238, US Bureau of Labor Statistics, Industries at a Glance, first quarter 2026 establishments.
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